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3GTMS > Case Studies > BarProducts.com Eliminates 75% of Shipping Labor with Better Visibility and Fewer Errors

BarProducts.com Eliminates 75% of Shipping Labor with Better Visibility and Fewer Errors

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Customer Company Size
Mid-size Company
Region
  • America
Country
  • United States
Product
  • Pacejet Enterprise Shipping
  • NetSuite ERP
Tech Stack
  • Cloud-based ERP
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Networks & Connectivity - Software-Defined Networking
Applicable Industries
  • E-Commerce
Applicable Functions
  • Logistics & Transportation
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Supply Chain Visibility
  • Warehouse Automation
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
BarProducts.com is a classic American e-commerce success story that began in 1995 when Mark Hastings launched the company from his home. Initially offering only one product, the founder leveraged his experience in the bar and service industry to tap into the burgeoning e-commerce opportunities. Over the years, BarProducts.com has expanded significantly, distributing from multiple warehouse locations and manufacturing most of its own products. The company now offers a broad lineup of more than 10,000 items, including bar supplies, bartending tools, custom gear, and serving & hospitality products. This growth has positioned BarProducts.com as a key player in the e-commerce distribution industry, catering to a wide range of customer needs with its extensive product offerings.
The Challenge
BarProducts.com faced challenges with multiple, separate software systems for shipping, leading to inefficiencies and increased labor costs. As the e-commerce landscape evolved with customers expecting free or low-cost shipping, and competitors like Amazon entering the market, BarProducts.com needed to maintain its competitive edge. The company was manually rate-shopping to find the best shipping prices and using multiple shipping software applications to process orders. This resulted in about a dozen different software applications, process gaps, missing data, and a lot of manual work to keep up with growing order volumes. Without clear visibility of items shipped in boxes and no centralized shipping data, customer service struggled to keep up with customer tracking requests.
The Solution
To address its challenges, BarProducts.com implemented Pacejet Enterprise Shipping for NetSuite as part of a new growth strategy to streamline its operations. This cloud-based ERP system manages all variables that determine shipping costs, captures all shipping data, and automates rate-shopping and shipping for all carriers in one consolidated system. The integration with NetSuite ERP eliminates duplicate data entry, speeds up rate-shopping and shipping processes, and captures a detailed record of all shipping activities for analysis. The Pacejet system also provides clear visibility into what products are shipped in each box, as well as who packed and shipped every order. This comprehensive solution allows BarProducts.com to consolidate carriers and rate shopping into one system, reducing manual labor and improving efficiency.
Operational Impact
  • BarProducts.com reduced shipping labor costs by 75% by consolidating carriers and rate shopping into one solution.
  • The company improved customer service with better visibility of shipping data, allowing for quick response to customer tracking requests.
  • Automatic rate-shopping helps BarProducts.com find the most competitive shipping methods for every order, keeping customer costs low.
  • Centralized shipping records and built-in tracking provide customers with easy access to shipment information and notifications.
  • The system captures detailed records of shipping activities, enabling continuous improvement in service levels and error reduction.
Quantitative Benefit
  • Eliminated 75% of labor by consolidating all carriers and rate-shopping in one system.
  • For orders received by 2pm, customers can have tracking numbers in their inbox by 5pm.

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