Beeby Clark+Meyler Implements ClicData for Agile Reporting & Analytics
Customer Company Size
SME
Region
- America
Country
- United States
Product
- ClicData Rapid Reporting & Analytics
Tech Stack
- Google Analytics
- Facebook Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Beeby Clark+Meyler is a New-York based marketing agency that provides strategies and digital content to customers from all sectors. Over time, Beeby Clark+Meyler has helped major brands and mobile apps get noticed with interactive websites, effective online advertising programs and social campaigns. The agency approached ClicData with the need for an effective data visualization solution to provide actionable reports to their clients. The solution would need to cover all marketing endeavors of Beeby Clark+Meyler: from website management to SEO, social campaigns, paid search, etc.
The Challenge
Beeby Clark+Meyler, a New York-based marketing agency, was in need of an effective data visualization solution to provide actionable reports to their clients. The solution needed to cover all marketing endeavors of the agency, from website management to SEO, social campaigns, paid search, etc. The data was primarily sourced from Google Analytics but also pulled from many other analytical tools. A major challenge was that the data didn't arrive formatted the same way every time; sometimes it was even hard to capture. The agency also needed dashboards to function as working internal reports to highlight KPIs that would help them monitor and optimize campaign parameters in real time.
The Solution
Working closely with the ClicData consulting team, Beeby Clark+Meyler achieved a fast, high-quality implementation of ClicData, and was able to meet all the project objectives on time and on budget. The reporting solution was initially promised to the clients and met their expectations successfully. After looking at Tableau, Zoho and several other dashboard solutions, the agency felt that ClicData’s product was intuitive and easy to get something up and running. ClicData also turned out to be very cost effective. All relevant marketing KPIs are tracked with ClicData. Customer dashboards are mostly focused on programs and campaign results over time.
Operational Impact
Quantitative Benefit
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