Beeby Clark+Meyler 实施 ClicData 以实现敏捷报告和分析
公司规模
SME
地区
- America
国家
- United States
产品
- ClicData Rapid Reporting & Analytics
技术栈
- Google Analytics
- Facebook Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Beeby Clark+Meyler 是一家位于纽约的营销机构，为各行各业的客户提供策略和数字内容。随着时间的推移，Beeby Clark+Meyler 通过互动网站、有效的在线广告计划和社交活动帮助主要品牌和移动应用获得关注。该机构联系了 ClicData，希望获得一种有效的数据可视化解决方案，以便为客户提供可操作的报告。该解决方案需要涵盖 Beeby Clark+Meyler 的所有营销工作：从网站管理到搜索引擎优化、社交活动、付费搜索等。
挑战
总部位于纽约的营销机构 Beeby Clark+Meyler 需要一种有效的数据可视化解决方案来为客户提供可操作的报告。该解决方案需要涵盖该机构的所有营销工作，从网站管理到 SEO、社交活动、付费搜索等。数据主要来源于 Google Analytics，但也来自许多其他分析工具。一个主要的挑战是数据每次到达的格式并不相同；有时甚至很难捕获。该机构还需要仪表板作为内部工作报告，以突出显示 KPI，帮助他们实时监控和优化活动参数。
解决方案
Beeby Clark+Meyler 与 ClicData 咨询团队密切合作，快速、高质量地实施了 ClicData，并能够按时、按预算实现所有项目目标。报告解决方案最初是向客户承诺的，并成功满足了他们的期望。在查看了 Tableau、Zoho 和其他几种仪表板解决方案后，该机构认为 ClicData 的产品直观且易于启动和运行。事实证明，ClicData 也非常具有成本效益。所有相关的营销 KPI 都通过 ClicData 进行跟踪。客户仪表板主要关注一段时间内的计划和活动结果。
运营影响
数量效益
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