Betable Case Study
Region
- Europe
Country
- United Kingdom
Product
- Domo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Betable is a privately held company that operates the world’s only real-money gaming platform. The company is licensed by the United Kingdom Gambling Commission and is headquartered in London, with an additional office in San Francisco. Betable is reinventing entertainment by merging the worlds of gaming and real-money play. As a fast-paced startup, Betable is disrupting the world of real-money gaming, but was facing challenges in managing and making sense of the vast amount of data it was producing.
The Challenge
Betable, a fast-paced startup disrupting the world of real-money gaming, was producing more data than it could confidently manage. The CTO was spending over 10 hours a week generating ad hoc reports. Furthermore, executives and other non-engineers were having difficulty making sense of the final reports they received. The company needed a solution that could handle the vast amount of data being produced and present it in a way that was easily understandable for all stakeholders.
The Solution
Betable implemented Domo, a business intelligence tool, to manage its data. Domo became the go-to source for department heads to get information required for key business decisions. On the product side, the company started watching company-wide KPIs like monthly active bettors, gross gambling yield, deposit rates, retention and more. Customer support started using Domo to monitor high-value customers. Revenue operations started tracking deposit/re-deposit funnels with decline rates and reasons. Compliance started watching player self-exclusions. Developer relations started tracking partner revenues, active bettors and many other player metrics. Marketing started using Domo to see where money was being spent and to analyze channel, campaign and marketing collateral performance.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
