Betable 案例研究
地区
- Europe
国家
- United Kingdom
产品
- Domo
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Betable 是一家私营公司，运营着全球唯一的真钱游戏平台。该公司由英国博彩委员会授权，总部位于伦敦，在旧金山设有办事处。Betable 通过将游戏和真钱游戏相结合来重塑娱乐业。作为一家快速发展的初创公司，Betable 正在颠覆真钱游戏的世界，但在管理和理解其产生的大量数据方面面临着挑战。
挑战
Betable 是一家快速发展的初创公司，正在颠覆真钱游戏的世界，它产生的数据超出了其管理能力。首席技术官每周要花 10 多个小时来生成临时报告。此外，高管和其他非工程师人员很难理解他们收到的最终报告。该公司需要一种解决方案，可以处理生成的大量数据，并以所有利益相关者都易于理解的方式呈现这些数据。
解决方案
Betable 实施了商业智能工具 Domo 来管理其数据。Domo 成为部门主管获取关键业务决策所需信息的首选来源。在产品方面，该公司开始关注全公司 KPI，如每月活跃投注者、博彩总收益、存款利率、留存率等。客户支持开始使用 Domo 来监控高价值客户。收入运营开始跟踪存款/重新存款渠道以及拒绝率和原因。合规部门开始关注玩家的自我排除。开发者关系开始跟踪合作伙伴收入、活跃投注者和许多其他玩家指标。营销部门开始使用 Domo 来查看资金花在何处，并分析渠道、活动和营销宣传材料的表现。
运营影响
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