Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Healthcare & Hospitals
Applicable Functions
- Facility Management
- Sales & Marketing
Services
- Testing & Certification
About The Customer
Biolab is a group of medical diagnostic laboratories that offer a full range of laboratory services in Jordan. Known for innovation, quality, and convenience, Biolab delivers timely, accurate results for improved patient care. It is the only laboratory in Jordan that has received the American Joint Commission International “JCI” accreditation as an independent laboratory, along with the European ISO 15189 certificate. Biolab is also certified by Jordan’s Ministry of Health and is adopted by all local banks and insurance companies.
The Challenge
Biolab, a leading medical diagnostic laboratory in Jordan, faced several challenges in maintaining customer engagement during the pandemic. The company's call centers were overloaded, especially during peak hours, leading to extended lag times for customers. Additionally, Biolab experienced a rapid expansion of its customer base due to its responsibility for PCR testing at multiple entry points into Jordan, in addition to its existing labs, drive-thru facilities, and house call service. This resulted in a significant influx of testers. Furthermore, Biolab's application was not appealing to patients, who preferred other channels to provide and receive information. The company needed to optimize its customer journey, automate communications through user-friendly processes, and provide round-the-clock support.
The Solution
To address these challenges, Biolab chose Infobip as its WhatsApp Business solution provider. Infobip's platform integrated seamlessly with Biolab's existing platform, establishing simple and clear communication flows to enhance the customer journey. With Infobip, Biolab enabled its customers to pre-register for the company’s COVID-19 screening centers, drive-through facilities, and house call services. Customers could provide their personal information, location, and appointment selection. They could also receive their latest lab results by providing their phone or transaction number and use the online booking system for blood work. Adding WhatsApp to its communication mix meant Biolab could engage with customers on their favorite channel.
Operational Impact
Quantitative Benefit
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