Birdie.ai: GenAI to transform feedback into actionable insights
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Google Cloud
- BigQuery
- Cloud Run
- Vertex AI
- Gemini 1.5 Flash
Tech Stack
- Google Cloud
- BigQuery
- Cloud Run
- Vertex AI
- Gemini 1.5 Flash
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Data Management Platforms
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Product Research & Development
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
Birdie.ai is a company based in Palo Alto, California, specializing in customer feedback analytics. The organization aims to make the voice of customers heard by providing actionable insights to companies. Birdie.ai operates in the data and insights industry, leveraging inputs from various sources, including databases, customer service platforms, social media, and review sites. The company has undergone technical transformations to enhance its solutions and customer services, choosing Google Cloud for its AI and data capabilities. Birdie.ai's mission is to drive strategic decisions that boost customer experience through a globally distributed team.
The Challenge
Birdie.ai, a company specializing in customer feedback analytics, faced the challenge of enhancing its technical infrastructure to improve its solutions and customer services. The company needed to migrate its operations to a public cloud to leverage advanced AI and data capabilities. The goal was to improve computing power, reduce processing times, and enhance customer experience. Birdie.ai aimed to transform its feedback analysis process to provide actionable insights to its clients, such as Mercado Bitcoin, a leading crypto platform.
The Solution
Birdie.ai decided to migrate its operations to Google Cloud, leveraging tools like BigQuery, Cloud Run, and Vertex AI. The migration process began in September 2022 and was completed in three months. BigQuery's computing power was utilized for analytics services, while Cloud Run enabled the organization to scale its operations efficiently. In February 2024, Birdie.ai started using Gemini 1.5 Flash and Vertex AI, hosting open-source models in the cloud. The company's solution now includes a data platform and an app, with GenAI aiding in data structuring and enrichment. This transformation allowed Birdie.ai to improve processing times, reduce costs, and enhance customer experience.
Operational Impact
Quantitative Benefit
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