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Google > 实例探究 > Birdie.ai: GenAI to transform feedback into actionable insights

Birdie.ai: GenAI to transform feedback into actionable insights

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公司规模
Mid-size Company
地区
  • America
国家
  • United States
产品
  • Google Cloud
  • BigQuery
  • Cloud Run
  • Vertex AI
  • Gemini 1.5 Flash
技术栈
  • Google Cloud
  • BigQuery
  • Cloud Run
  • Vertex AI
  • Gemini 1.5 Flash
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
  • Digital Expertise
技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 预测分析
  • 平台即服务 (PaaS) - 数据管理平台
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • Software
适用功能
  • 商业运营
  • 产品研发
服务
  • 云规划/设计/实施服务
  • 数据科学服务
  • 系统集成
关于客户
Birdie.ai is a company based in Palo Alto, California, specializing in customer feedback analytics. The organization aims to make the voice of customers heard by providing actionable insights to companies. Birdie.ai operates in the data and insights industry, leveraging inputs from various sources, including databases, customer service platforms, social media, and review sites. The company has undergone technical transformations to enhance its solutions and customer services, choosing Google Cloud for its AI and data capabilities. Birdie.ai's mission is to drive strategic decisions that boost customer experience through a globally distributed team.
挑战
Birdie.ai, a company specializing in customer feedback analytics, faced the challenge of enhancing its technical infrastructure to improve its solutions and customer services. The company needed to migrate its operations to a public cloud to leverage advanced AI and data capabilities. The goal was to improve computing power, reduce processing times, and enhance customer experience. Birdie.ai aimed to transform its feedback analysis process to provide actionable insights to its clients, such as Mercado Bitcoin, a leading crypto platform.
解决方案
Birdie.ai decided to migrate its operations to Google Cloud, leveraging tools like BigQuery, Cloud Run, and Vertex AI. The migration process began in September 2022 and was completed in three months. BigQuery's computing power was utilized for analytics services, while Cloud Run enabled the organization to scale its operations efficiently. In February 2024, Birdie.ai started using Gemini 1.5 Flash and Vertex AI, hosting open-source models in the cloud. The company's solution now includes a data platform and an app, with GenAI aiding in data structuring and enrichment. This transformation allowed Birdie.ai to improve processing times, reduce costs, and enhance customer experience.
运营影响
  • Birdie.ai improved its computing power and customer experience through Google Cloud's tools.
  • The company enhanced its feedback analysis process, providing actionable insights to clients.
  • Birdie.ai's solution includes a data platform and an app, with GenAI aiding in data structuring.
  • The migration to Google Cloud simplified MLOps processes and enhanced user experience.
  • Birdie.ai's clients, like Mercado Bitcoin, benefited from improved feedback analysis and customer experience.
数量效益
  • 96% accuracy of models developed with Vertex AI and Gemini 1.5 Flash
  • 80% time savings in data analysis and classification
  • 3.5x lower costs per processed text
  • Acceleration of daily processing times from 4 hours to 15 minutes
  • Scalability from zero to hundreds of machines in seconds with Cloud Run

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