Biscuiteers' Success Story: Baking a Multi-Million-Pound Empire with Brightpearl
Applicable Industries
- Packaging
- Retail
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Time Sensitive Networking
About The Customer
Biscuiteers is a high-end biscuit empire founded by Harriet Hastings and her husband Stevie Congdon. The company was launched in 2007 with £80,000 from savings, and it quickly took off, receiving orders from big brands like Anya Hindmarch, Burberry, and Mulberry. The company now has two shops in London and has expanded to the US. Biscuiteers' products are hand-iced biscuits with popular designs, and they have a wide range of corporate clients, including FTSE 100 firms and fashion houses. The company has also been backed by a £1.25 million crowdfunding campaign and £750,000 private investment.
The Challenge
Harriet Hastings, the founder of Biscuiteers, saw the potential in launching an ecommerce gifting business for biscuits while on holiday in New York. She had a vision of creating a product that was easily postable, had a longer shelf-life, and offered limitless design opportunities for corporate clients. However, she faced several challenges. One of the early challenges was ensuring the biscuits could be sent by post without breaking. Another challenge was managing the growing business as it generated sales from multiple platforms. Hastings realized that she needed to completely reconfigure the business and needed a software program that could pull all these strands together and help her to keep a close eye on stock and orders.
The Solution
To overcome these challenges, Biscuiteers brought in Brightpearl, a back-office system that helped them run the business more efficiently. A clever solution was found for the problem of biscuits breaking during delivery by gluing the biscuits to the tin with food-safe paper, so they remained static and unbroken on delivery. With the back-office functions operating efficiently with the successful implementation of Brightpearl, sales surged forward further. The company also launched an app and boosted Christmas sales with a TV campaign. With the heightened efficiency aided by Brightpearl, they have been able to invest further in the business to prepare for the next period of growth on the international stage.
Operational Impact
Quantitative Benefit
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