适用行业
- 包装
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 时间敏感网络
关于客户
Biscuiteers 是由 Harriet Hastings 和她的丈夫 Stevie Congdon 创立的高端饼干帝国。该公司于 2007 年成立,资金为 80,000 英镑,并迅速起飞,收到了 Anya Hindmarch、Burberry 和 Mulberry 等大品牌的订单。该公司目前在伦敦拥有两家商店,并已扩展到美国。 Biscuiteers 的产品是设计流行的手工冰饼干,拥有广泛的企业客户,包括富时 100 强公司和时装公司。该公司还获得了 125 万英镑的众筹活动和 75 万英镑的私人投资的支持。
挑战
Biscuiteers 的创始人 Harriet Hastings 在纽约度假期间看到了推出饼干电子商务礼品业务的潜力。她的愿景是创造一种易于邮寄、保质期更长并为企业客户提供无限设计机会的产品。然而,她面临着一些挑战。早期的挑战之一是确保饼干可以邮寄而不会破裂。另一个挑战是管理不断增长的业务,因为它通过多个平台产生销售。黑斯廷斯意识到她需要彻底重新配置业务,并且需要一个软件程序可以将所有这些线索整合在一起,并帮助她密切关注库存和订单。
解决方案
为了克服这些挑战,Biscuiteers 引入了 Brightpearl,这是一个后台系统,可以帮助他们更有效地运营业务。针对饼干在运送过程中破裂的问题找到了一个巧妙的解决方案,即用食品安全纸将饼干粘在罐子上,这样饼干在运送过程中就保持静止且完好无损。随着Brightpearl的成功实施,后台功能高效运转,销售额进一步飙升。该公司还推出了一款应用程序,并通过电视活动提高了圣诞节销售量。借助 Brightpearl 提高的效率,他们能够进一步投资业务,为国际舞台上的下一个增长阶段做好准备。
运营影响
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