Domo > Case Studies > Boyne Resorts Brings Data to the Slopes with Domo

Boyne Resorts Brings Data to the Slopes with Domo

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Domo BI & Analytics

Tech Stack

Data Integration
Real-time Analytics

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Revenue Growth
Customer Satisfaction

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Use Cases

Real-Time Location System (RTLS)
Predictive Quality Analytics

Services

Data Science Services

About The Customer

Boyne Resorts is a hospitality company that operates ten ski resorts, 14 golf courses, and a scenic chairlift park, in addition to hotels, restaurants, and retail at almost every location. The company is spread across various locations from British Columbia to Maine and strives to provide an exciting experience for each guest during their stay. The company employs 11,000 people and has 350 Domo users.

The Challenge

Before the implementation of Domo, Boyne Resorts faced challenges in accurately tracking the state of the business due to data silos and outdated spreadsheets. The company's understanding of the business was largely based on gut feelings, and by the time reports made their way up to the owner, they were often several months out of date. This lack of real-time data made it difficult for the company to be proactive in its decision-making, often resulting in reactive measures that were not as effective.

The Solution

Domo was implemented as a centralized source for data and insights to drive growth across Boyne Resorts' properties while delivering a winning employee and customer experience. The solution provided real-time data at the business, resort, department, or customer level, allowing users across the C-suite and in operations at each resort to access up-to-date information. Domo's ability to quickly and automatically integrate, clean, and combine datasets enabled business users to be proactive rather than reactive. The solution was also used to optimize how and where Boyne Resorts deployed their labor force throughout the day to keep lift lines short and customers happy. Managers could look at historical data to ensure appropriate staffing levels and use real-time data to identify any surges that required staff to be deployed from one section of the resort to another.

Operational Impact

Domo has become an essential tool for optimizing how and where Boyne Resorts deploys their labor force throughout the day, helping to keep lift lines short and customers happy.
The solution allows managers to look at historical data to ensure that there’s an appropriate level of staffing everywhere from the front desk check-in to lift operations.
Real-time data is used to identify any surges that require staff to be deployed from one section of the resort to another, reducing the burden on staff and keeping wait times to a minimum.
Domo plays a critical role in helping Boyne Resorts to identify new revenue opportunities by analyzing how its product offerings impact retention across each resort and each customer demographic.
The solution is also used to better manage costs, for example, by alerting managers when it’s no longer profitable to make new snow based on current and forecasted electricity prices.