Cabify's Transformation: Scaling and Streamlining Hiring with IoT
Applicable Industries
- Cities & Municipalities
- Education
Applicable Functions
- Logistics & Transportation
- Quality Assurance
Use Cases
- Driver Performance Monitoring
- Virtual Training
Services
- Testing & Certification
- Training
About The Customer
Cabify is a ride-hailing company founded in Madrid, Spain in 2011. The company values all its customers, passengers, and drivers, and believes in charging a fair price, improving the door-to-door journey, and making transport accessible to all. Cabify prides itself on its humanity and is committed to building a mission-driven company, never sacrificing quality for short-term business goals. The company has a long-horizon view and has experienced quick success. However, when it came to scaling globally, Cabify faced significant challenges due to the fierce competition in the emerging ride-sharing industry.
The Challenge
Cabify, a Madrid-based ride-hailing company, was facing significant challenges in scaling its operations globally. The company was in a fiercely competitive ride-sharing industry and needed to onboard its drivers quickly and efficiently without compromising its high standards. The onboarding process was lengthy, taking up to 16 hours for one driver, largely due to their thorough screening and training process. This was a major bottleneck, as some drivers had to travel for up to three hours to attend a training class, slowing down the onboarding process and potentially affecting driver retention. As Cabify expanded, it also faced scalability challenges. A high-touch approach to hiring was not feasible given the rate of the company's expansion. An in-house solution that provided flexibility was not an option, as everything in the ride-hailing industry had to be invented and reinvented every five minutes.
The Solution
Cabify partnered with Fountain to create a custom hiring workflow that included the creation of an online driver training experience. This solution provided Cabify with the flexibility, control, and scalability it needed. Fountain's hiring software helped Cabify automate core parts of its multi-touch hiring process. One of the most pivotal changes was the decision to create an online driver training experience, which allowed drivers to learn from anywhere on any device. This increased the efficiency of Cabify's hiring funnels. In addition to an efficient and seamless training process, Cabify worked with Fountain to orchestrate precise, data-driven funnels. Instead of having to create work funnels manually, Cabify was now able to define a funnel based on millions of A/B tests that they conducted in their cities, to identify their target demographic for drivers.
Operational Impact
Quantitative Benefit
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