CarrefourSA's Success with Trusty: Enhancing Food Transparency and Boosting Sales
Technology Category
- Analytics & Modeling - Computer Vision Software
- Infrastructure as a Service (IaaS) - Private Cloud
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Clinical Image Analysis
- Retail Store Automation
Services
- Testing & Certification
About The Customer
CarrefourSA is one of the largest grocery retail chains in Turkey, with over 750 stores. The company is known for its focus on providing high-quality products at affordable prices. In 2020, CarrefourSA heavily invested in supporting and inspecting local producers to provide sustainable, safe, high-quality, and fresh locally produced fruits and vegetables to its customers under its private label brand. Despite facing challenges due to the global pandemic and a shift in consumer behavior, CarrefourSA sought to differentiate itself through its commitment to quality and sustainability.
The Challenge
CarrefourSA, one of the largest retail chains in Turkey, faced significant revenue decline in 2020 due to the global pandemic, a shift in consumer behavior towards online grocery shopping, and the country's worsening economic situation. Despite investing in online deliveries, CarrefourSA struggled to differentiate itself from other successful online grocery delivery companies and physical store-based competitors. To stand out, CarrefourSA launched the 'Right Choice at CarrefourSA' campaign, aiming to provide high-quality, fresh, safe, and sustainably sourced products from responsible local producers under its private label brand. However, the company needed a food transparency solution to facilitate and expedite inspections, and to prove and promote their superior processes and product quality to consumers.
The Solution
CarrefourSA implemented Trusty by ForFarming, a platform that transforms data from production and procurement processes into consumer-facing communications. The platform was used to prove the quality, safety, sustainability, and freshness of CarrefourSA's products. The implementation process involved setting up transparency infrastructure for small-scale producers of premium fruits and vegetables, registering them on Trusty, and designing customized landing pages. CarrefourSA delegated an employee to oversee the producers using Trusty, and ForFarming assisted with onboarding. Once all parties were onboarded, the producers began logging their operations on Trusty, which were inspected by CarrefourSA employees. After all processes were complete, QR codes were printed for each batch, which customers could scan to view production details. CarrefourSA marketed the transparent products as premium and strategically placed them in aisles to boost sales.
Operational Impact
Quantitative Benefit
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