技术
- 分析与建模 - 计算机视觉软件
- 基础设施即服务 (IaaS) - 私有云
适用行业
- 消费品
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 临床图像分析
- 零售店自动化
服务
- 测试与认证
关于客户
CarrefourSA 是土耳其最大的杂货零售连锁店之一,拥有 750 多家商店。该公司以专注于以实惠的价格提供高质量的产品而闻名。 2020年,家乐福投入巨资支持和检查当地生产商,以自有品牌为客户提供可持续、安全、优质、新鲜的当地生产的水果和蔬菜。尽管面临全球大流行和消费者行为转变带来的挑战,家乐福仍试图通过对质量和可持续发展的承诺来使自己脱颖而出。
挑战
土耳其最大的零售连锁店之一家乐福 (CarrefourSA) 在 2020 年面临收入大幅下降的影响,原因包括全球疫情大流行、消费者行为转向网上杂货购物以及该国经济形势恶化。尽管投资了在线送货,家乐福仍难以将自己与其他成功的在线杂货送货公司和实体店竞争对手区分开来。为了脱颖而出,CarrefourSA 发起了“Right Choice at CarrefourSA”活动,旨在以其自有品牌品牌提供来自负责任的当地生产商的优质、新鲜、安全和可持续采购的产品。然而,该公司需要食品透明度解决方案来促进和加快检查,并向消费者证明和推广其卓越的流程和产品质量。
解决方案
CarrefourSA 实施了 Trusty by ForFarming,该平台可将生产和采购流程中的数据转换为面向消费者的通信。该平台用于证明 CarrefourSA 产品的质量、安全性、可持续性和新鲜度。实施过程包括为优质水果和蔬菜的小规模生产商建立透明度基础设施、在 Trusty 上注册以及设计定制登陆页面。 CarrefourSA 委派一名员工使用 Trusty 监督生产商,ForFarming 协助入职。当所有各方都加入后,生产商开始在 Trusty 上记录他们的操作,并由 CarrefourSA 员工进行检查。所有工序完成后,每批都会打印二维码,客户可以扫描二维码查看生产详情。家乐福将这些透明产品作为优质产品进行营销,并战略性地将其放置在过道上以促进销售。
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