CenterEdge Software Taps GoodData to Help Entertainment and Amusement Industries Amid New Challenges
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- CenterEdge Software
- CenterEdge Business Intelligence
- GoodData
Tech Stack
- Business Intelligence
- Data Analytics
- Cloud-based tool
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Functions
- Business Operation
Use Cases
- Predictive Maintenance
- Process Control & Optimization
Services
- Data Science Services
- System Integration
About The Customer
CenterEdge Software is a company that provides a comprehensive platform for managing various aspects of businesses in the entertainment industry. The company's solution is trusted by leaders across the entertainment industry in the U.S. and abroad to help their businesses become more efficient and profitable. CenterEdge Software has been in business since 2004 and is based in Roxboro, NC. The company's platform helps with everything from point-of-sale to online ticketing, party booking, and targeted marketing. The company's customers include family entertainment centers (FECs), amusement parks, waterparks, and other attractions.
The Challenge
CenterEdge Software, a company that provides a comprehensive platform for managing various aspects of businesses in the entertainment industry, was seeking a new analytics tool. The goal was to find a solution that could extract raw data and present it in a visually appealing and meaningful way to users. The company wanted to empower its customers with a platform that could provide tangible insights and answer specific questions to help streamline business operations and increase profitability. The challenge was heightened by the onset of the COVID-19 pandemic, which imposed new regulations and safety precautions that businesses had to adapt to.
The Solution
CenterEdge Software turned to GoodData in 2017 to power its internal analytics and provide a sophisticated, flexible solution for its customers. The team developed CenterEdge Business Intelligence, which helps park owners and general managers visualize myriad data points including weekly ticket sales, profitability, headcount, employee efficiency, and more. GoodData transferred and ingested all previous data to allow customers the ability to track year-over-year data and compare historical metrics. The platform provides detailed admission data to help FECs and amusement parks make decisions on when to stay open or offer discounts to promote attendance. It also highlights attendance and usage for each facility and its attractions, and identifies areas for optimizing efficiency and determining schedules.
Operational Impact
Quantitative Benefit
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