Charlotte Russe Leverages JDA’s Retail Solutions to Meet Its Customers’ Fashion Needs Across All Channels
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- JDA Portfolio Merchandise Management
- JDA Allocation
- JDA Enterprise Planning
- JDA Size Scaling
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Inventory Management Systems
Applicable Industries
- Retail
Applicable Functions
- Discrete Manufacturing
- Procurement
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Testing & Certification
About The Customer
Charlotte Russe is a fast-fashion and specialty retail empire that has been operating for the past 35 years. The company delivers the latest trends in apparel, footwear and accessories to the “Charlotte Girl”— a term the company uses to describe the fashionable young women who love to shop at its stores and are always connected. This rapidly growing retailer operates more than 500 stores in the U.S. in addition to its online and mobile shopping platforms. The company excels in delivering a differentiated brand experience that embraces the Charlotte Girl’s on-the-go lifestyle.
The Challenge
Charlotte Russe, a rapidly growing retailer, operates more than 500 stores in the U.S. in addition to its online and mobile shopping platforms. The company excels in delivering a differentiated brand experience that embraces the Charlotte Girl’s on-the-go lifestyle. However, the existing system infrastructure and associated business processes were limiting the company’s ability to grow, operate quickly and efficiently, and keep pace with both its customers’ demands and the competitive environment. Prior to the upgrade, the Charlotte Russe team was spending numerous hours each day manually uploading spreadsheets across various functions, which left the team with little time to analyze or act on the data. Due to some inefficient business processes, the company also experienced delays in getting purchase orders to its vendors, a core requirement of its business.
The Solution
Charlotte Russe turned to JDA to upgrade its Portfolio Merchandise Management (PMM) system, which it had implemented more than a decade ago. The company has leveraged JDA’s Retail Planning solution to operationalize regional allocation, size scaling and product attribution in an effort to improve the precision with which it delivers the right product at the right time to the right place. Today, the sales audit team has implemented tolerance levels that reduce the amount of discrepancies it has to investigate on a daily basis. Automated uploads have decreased the amount of manual entry work for its inventory control team. Additionally, the auto-closing functionality of purchase orders has reduced both manual efforts and provided increased visibility to products on order.
Operational Impact
Quantitative Benefit
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