Charlotte Russe 利用 JDA 的零售解决方案满足其客户在所有渠道的时尚需求
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- JDA Portfolio Merchandise Management
- JDA Allocation
- JDA Enterprise Planning
- JDA Size Scaling
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 离散制造
- 采购
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
- 测试与认证
关于客户
Charlotte Russe 是一家快时尚和专业零售帝国，已有 35 年历史。该公司为“夏洛特女孩”提供最新潮流的服装、鞋类和配饰。“夏洛特女孩”是指那些喜欢在其商店购物且始终保持联系的时尚年轻女性。这家快速发展的零售商在美国拥有 500 多家门店，此外还有在线和移动购物平台。该公司擅长提供差异化的品牌体验，迎合夏洛特女孩的忙碌生活方式。
挑战
Charlotte Russe 是一家快速发展的零售商，除了在线和移动购物平台外，还在美国经营着 500 多家门店。该公司擅长提供差异化的品牌体验，以满足 Charlotte Girl 的忙碌生活方式。然而，现有的系统基础设施和相关业务流程限制了公司发展、快速高效运营以及跟上客户需求和竞争环境的能力。在升级之前，Charlotte Russe 团队每天要花费大量时间手动将电子表格上传到各个职能部门，这使得团队几乎没有时间分析或处理数据。由于一些低效的业务流程，该公司还经历了向供应商下达采购订单的延迟，而这是其业务的一项核心要求。
解决方案
Charlotte Russe 求助 JDA 来升级其十多年前实施的商品组合管理 (PMM) 系统。该公司利用 JDA 的零售规划解决方案来实施区域分配、规模扩展和产品归因，以提高在正确的时间将正确的产品交付到正确地点的精确度。如今，销售审计团队已经实施了容忍度，以减少每天需要调查的差异数量。自动上传减少了库存控制团队的手动输入工作量。此外，采购订单的自动关闭功能既减少了手动工作量，又提高了订购产品的可见性。
运营影响
数量效益
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