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ThoughtSpot > Case Studies > Clarity Travels to the Future with AI-driven Analytics from ThoughtSpot

Clarity Travels to the Future with AI-driven Analytics from ThoughtSpot

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • United Kingdom
Product
  • ThoughtSpot
  • Go2Insight
  • Theia
Tech Stack
  • AI-driven Analytics
  • Natural Language Processing
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Cost Savings
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Transportation
  • Professional Service
Applicable Functions
  • Business Operation
  • Procurement
Use Cases
  • Remote Asset Management
  • Process Control & Optimization
Services
  • Data Science Services
  • System Integration
About The Customer
Clarity, based in Manchester, is the UK's tenth independent travel management company, employing over 650 employees across 16 offices in the UK, Ireland, and the Netherlands. The company merged with Portman Travel in 2017, aiming to leverage both companies' market-leading technology. As an independent travel management company with global reach, Clarity offers vast knowledge and local expertise on an international platform. They assist with global travel program development, long-term business planning, and driving savings across multiple markets. Clarity's mission is to provide a visionary and competitive service to its customers, leveraging advanced analytics and AI-driven solutions to enhance their offerings.
The Challenge
The UK travel industry is facing numerous challenges, including competition from Airbnb, the uncertainties of Brexit, and growing security threats. Travel Management Companies (TMCs) like Clarity are under pressure to rationalize legacy BI and analytics software to stay competitive. When Clarity merged with Portman Travel in 2017, they aimed to leverage both companies' market-leading technology, including BI and analytics software. However, integrating these systems posed a significant challenge. Darren Williams, Clarity's Head of Management Information (MI) and Data, wanted to provide joint customers with a visionary and competitive service. With multiple systems already in place, Darren was hesitant to introduce another analytics platform. However, Assimil8, Portman's technology partner, recommended ThoughtSpot and proposed a new system called Go2Insight to integrate Clarity's MI tools.
The Solution
Assimil8 recommended ThoughtSpot and proposed wrapping Clarity's MI tools into a new system called Go2Insight, based on the customizable Theia portal. This system provides a single, integrated experience, allowing users to access the capabilities they need and grow their data literacy without worrying about the underlying tools. Clarity worked with Assimil8 to develop three versions of Go2Insight - Basic, Plus, and Pro - catering to different customer needs. The premium service, Go2InsightPro, leverages ThoughtSpot's AI and search-driven capabilities to support a wide range of customer use cases. For example, HR managers can use ThoughtSpot's data search capability to instantly retrieve information using natural language search queries. Procurement managers can build bespoke Pinboards to analyze ticket usage and proactively select rail fares that offer savings without impacting the traveler's experience. ThoughtSpot's AI capabilities in SpotIQ also proactively flag exceptional activity, allowing Clarity to make informed decisions and generate savings.
Operational Impact
  • Clarity realized major productivity savings by enabling customer self-service through ThoughtSpot.
  • The launch of Go2Insight allowed Clarity to redeploy two IT people to focus on product improvements and data integration.
  • ThoughtSpot's AI capabilities proactively flag exceptional activity, allowing Clarity to make informed decisions.
Quantitative Benefit
  • Service desk tickets into Clarity's MI team have dropped roughly 25% over the previous year.
  • Clarity has been able to reduce team effort by about 30% overall due to ThoughtSpot.
  • Clarity generated 15% savings by booking trips 8+ days in advance.

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