ClickFunnels' Successful Navigation through Hyper-Growth with SweetProcess
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Time Sensitive Networking
- Virtual Training
Services
- Training
About The Customer
ClickFunnels is a B2C company with some leanings towards B2B, providing a platform for entrepreneurs to build their own marketing funnels. The company has 350 full-time employees and a user base of 95,000, with a goal to reach 100,000 users by the end of 2019. ClickFunnels is not corporate in nature and prides itself on its culture of cultivating ideas and being creative. The company grew rapidly, making it to the INC 500 list as one of the fastest-growing companies in the United States. Despite this rapid growth, the company has managed to retain its creative culture while increasing efficiency.
The Challenge
ClickFunnels, a company that aids entrepreneurs in building marketing funnels, experienced a rapid growth phase, expanding from 100 to 350 employees and increasing its user base from 30,000 to 95,000 active users. This hyper-growth phase brought about the need to document their processes and procedures, which were previously ingrained in the minds of senior employees but not formally recorded. The company had previously attempted to document procedures using various tools like Microsoft Word, Google Docs, Sheets, and Slides, but with the rapid expansion and role changes, the need for a more efficient solution became apparent. The challenge was to create a system that would not only help in documenting procedures but also in training new hires, all while maintaining the company's creative culture.
The Solution
ClickFunnels turned to SweetProcess, a software recommended to Clayton Panzeri, the senior customer service lead of ClickFunnels. SweetProcess was chosen for its simple layout, user interface, and inherent flexibility, which was a key selling point for the company. The software was used to document all processes and procedures, creating a comprehensive record of responsibilities and step-by-step guides for handling tasks. This not only helped in training new hires but also in maintaining the company's creative culture. The company was able to overcome its skepticism towards vendors due to the high level of support they received from SweetProcess, with questions answered within hours and feature requests implemented in days.
Operational Impact
Quantitative Benefit
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