ClickFunnels 借助 SweetProcess 成功实现超增长
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 时间敏感网络
- 虚拟培训
服务
- 培训
关于客户
ClickFunnels 是一家 B2C 公司，有一定的 B2B 倾向，为企业家提供一个建立自己的营销渠道的平台。该公司拥有 350 名全职员工和 95,000 名用户，目标是到 2019 年底达到 100,000 名用户。ClickFunnels 不属于企业性质，并以其培养想法和创造力的文化而自豪。该公司发展迅速，跻身 INC 500 强，成为美国发展最快的公司之一。尽管增长迅速，该公司仍设法保留其创意文化，同时提高效率。
挑战
ClickFunnels 是一家帮助企业家建立营销渠道的公司，经历了快速增长阶段，员工人数从 100 名增加到 350 名，用户群从 30,000 名活跃用户增加到 95,000 名。这种高速增长阶段需要记录他们的流程和程序，这些流程和程序以前在高级员工的头脑中根深蒂固，但没有正式记录。该公司此前曾尝试使用 Microsoft Word、Google Docs、Sheets 和 Slides 等各种工具来记录程序，但随着业务的快速扩张和角色的变化，对更高效解决方案的需求变得显而易见。面临的挑战是创建一个系统，不仅有助于记录程序，而且有助于培训新员工，同时保持公司的创意文化。
解决方案
ClickFunnels 转向 SweetProcess，这是一款推荐给 ClickFunnels 高级客户服务主管 Clayton Panzeri 的软件。 SweetProcess 因其简单的布局、用户界面和固有的灵活性而被选中，这是该公司的一个关键卖点。该软件用于记录所有流程和程序，创建全面的责任记录和处理任务的分步指南。这不仅有助于培训新员工，而且有助于维持公司的创意文化。该公司能够克服对供应商的怀疑，因为他们从 SweetProcess 获得了高水平的支持，问题在几小时内得到答复，功能请求在几天内得到落实。
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