ClickTale helps online businesses increase their conversion rates using FusionCharts
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- ClickTale’s Customer Experience Analytics
- FusionCharts
- FusionMaps
Tech Stack
- Flash
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Software
- E-Commerce
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. ClickTale tracks every mouse move, click & scroll and captures entire browsing sessions of visitors. Apart from behavioral videos, clients also have the option of analyzing web metrics with the help of powerful behavioral reports. The company provides customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports help them in optimizing their website which ultimately translates into increased conversion rates.
The Challenge
ClickTale is a leader in Customer Experience Analytics (CEA), providing businesses with insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale for optimization of their website’s performance, improving usability and increasing conversion rates. As an analytics suite, ClickTale needs to generate a lot of reports, many of which require charts. The company was looking for an off-the-shelf charting component that would allow the development team to focus on the primary product, rather than reinventing the wheel. They needed a solution that could provide customers with meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. These reports would help them in optimizing their website which ultimately translates into increased conversion rates.
The Solution
ClickTale decided to use FusionCharts because it offered a wide variety of charts that could easily work with both client and server-side code. The flexibility of the licensing plan was also a deciding factor, as it provided an option for future scalability. FusionCharts helps create animated and interactive Flash charts for web and desktop applications, converting monotonous data into exciting visuals. ClickTale has been using FusionCharts and FusionMaps for about two years now and their technical team is very satisfied with the products. The documentation and code samples provided by FusionCharts were very useful and the team needed no additional support. ClickTale mainly uses XY graphs and maps in its reports, and these have received great feedback from their subscribers.
Operational Impact
Quantitative Benefit
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