公司规模
Large Corporate
国家
- Worldwide
产品
- ClickTale’s Customer Experience Analytics
- FusionCharts
- FusionMaps
技术栈
- Flash
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 应用基础设施与中间件 - 数据可视化
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Software
- 电子商务
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
ClickTale 是客户体验分析 (CEA) 领域的行业领导者,为企业提供有关其客户在线行为的革命性见解。超过 35,000 家企业依靠 ClickTale 来优化其网站的性能、提高可用性和提高转化率。ClickTale 跟踪每次鼠标移动、点击和滚动,并捕获访问者的整个浏览会话。除了行为视频外,客户还可以借助强大的行为报告分析网络指标。该公司通过汇总数千个访问者会话,为客户提供有关其网页内行为的有意义的报告。这些报告帮助他们优化网站,最终转化为提高转化率。
挑战
ClickTale 是客户体验分析 (CEA) 领域的领导者,为企业提供有关其客户在线行为的见解。超过 35,000 家企业依靠 ClickTale 来优化其网站的性能、提高可用性和提高转化率。作为一款分析套件,ClickTale 需要生成大量报告,其中许多报告都需要图表。该公司正在寻找一种现成的图表组件,以便开发团队能够专注于主要产品,而不是重新设计轮子。他们需要一种解决方案,通过汇总数千个访问者会话,为客户提供有关其网页内行为的有意义的报告。这些报告将帮助他们优化网站,最终转化为提高转化率。
解决方案
ClickTale 决定使用 FusionCharts,因为它提供了各种图表,可以轻松与客户端和服务器端代码配合使用。许可计划的灵活性也是一个决定性因素,因为它为未来的可扩展性提供了选择。FusionCharts 有助于为 Web 和桌面应用程序创建动画和交互式 Flash 图表,将单调的数据转换为令人兴奋的视觉效果。ClickTale 使用 FusionCharts 和 FusionMaps 已有大约两年的时间,他们的技术团队对产品非常满意。FusionCharts 提供的文档和代码示例非常有用,团队不需要额外的支持。ClickTale 在其报告中主要使用 XY 图形和地图,这些都得到了订阅者的积极反馈。
运营影响
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