Costa Express Enhances Fleet Safety and Efficiency with GreenRoad Platform
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
Product
- GreenRoad Edge Platform
- Fleet Elite Driving Excellence programme
- Safety Scores
Tech Stack
- Telematics
- Gamification
- API Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Environmental Impact Reduction
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Transportation
- Retail
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Driver Performance Monitoring
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Costa Express is the self-service coffee bar division of Costa Coffee, a renowned British coffeehouse chain founded in 1971 by Sergio and Bruno Costa. Owned by The Coca-Cola Company, Costa Coffee is the second-largest coffeehouse chain globally and the largest in the UK, with over 3,900 coffee shops worldwide. Costa Express operates more than 10,500 self-service coffee bars across 11 countries. In the UK, Costa Express employs 185 drivers who service these machines, many of whom use their own vehicles for work. The company is committed to safety, environmental responsibility, and operational efficiency, seeking innovative solutions to enhance its fleet management and driver performance.
The Challenge
Costa Express, a division of Costa Coffee, faced challenges in managing its fleet of 185 vehicles and drivers across the UK. The company needed a solution to replace its outdated vehicle tracking system and sought a more comprehensive telematics solution that could provide insights into driver behavior and enhance safety. The primary challenge was to create a safety culture within the company by encouraging safe driving practices without resorting to punitive measures. Costa Express wanted to leverage technology to monitor and improve driver performance, reduce fuel consumption, and minimize environmental impact. The company also aimed to gain better visibility and control over its fleet operations to optimize planning and management.
The Solution
In 2015, Costa Express implemented the GreenRoad Driver Behaviour Solution across its fleet, which included features like Safety Scores, Idling Solution, and the Fleet Elite Driving Excellence programme. The solution provided real-time insights into driver behavior, enabling Costa Express to foster a safety culture through gamification and driver engagement. The platform's user-friendly interface and comprehensive reporting tools made it easy for drivers to adopt and embrace the system. Costa Express conducted a regional tour to introduce the system to its team, emphasizing the benefits of improved safety, cost savings, and environmental impact reduction. The GreenRoad platform allowed Costa Express to monitor driver performance, reduce fuel consumption, and optimize fleet operations, ultimately leading to significant improvements in safety scores and fuel efficiency.
Operational Impact
Quantitative Benefit
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