Cozy Earth Builds a Luxury Lifestyle Empire with Help from Domo
Customer Company Size
SME
Region
- America
- Asia
Country
- United States
Product
- Domo BI & Analytics
Tech Stack
- Shopify
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Procurement
Use Cases
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
Cozy Earth is a company that specializes in creating sleep products from premium 100% viscose from bamboo fabric. The company's sheets, comforters, and pajamas are designed to help sleepers regulate their temperature throughout the night. Cozy Earth's products have been featured on Oprah’s Favorite Things list four years in a row, and the company has grown 20x over the past three years. Cozy Earth sources all of its raw materials and final products from Asia, and the company must forecast demand as far as nine months in advance of when the final product is needed in stores.
The Challenge
Cozy Earth, a company that manufactures sleep products from bamboo, faced challenges in managing its supply chain and forecasting demand. The company's raw materials and final products are supplied from Asia, requiring precise forecasting up to nine months in advance. Over-ordering could tie up valuable cash in unsold products, while under-ordering could result in missed sales opportunities. Prior to implementing Domo, gathering data to inform forecasting was a complex, manual process that involved downloading reports from each separate channel, copying and pasting data into a spreadsheet, and spending hours working with the data before it was ready for use by decision-makers.
The Solution
Cozy Earth implemented Domo's BI & Analytics solution to leverage data in managing and optimizing its growth. Domo allows Cozy Earth to automatically collect, clean, and combine data from Shopify and third-party sales channels, marketing channels like Facebook and Google, and the supply chain platforms that power its warehouse and delivery systems. This data is made available to every department, allowing all business users to access the data they need, whenever they need it, without having to wait days for a report. In addition to helping the company be smart about how it orders products, Cozy Earth also uses Domo to make intelligent decisions about which social channels to prioritize and which products to feature in its digital marketing.
Operational Impact
Quantitative Benefit
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