Cozy Earth 在 Domo 的帮助下打造奢华生活方式帝国
公司规模
SME
地区
- America
- Asia
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Shopify
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 采购
用例
- 补货预测
- 需求计划与预测
服务
- 数据科学服务
关于客户
Cozy Earth 是一家专门生产睡眠产品的公司，采用优质 100% 竹纤维粘胶纤维。该公司的床单、棉被和睡衣旨在帮助睡眠者整晚调节体温。Cozy Earth 的产品连续四年登上奥普拉最喜欢的东西榜单，公司在过去三年中增长了 20 倍。Cozy Earth 的所有原材料和最终产品都来自亚洲，公司必须提前九个月预测最终产品在商店上市前的需求。
挑战
Cozy Earth 是一家生产竹制睡眠产品的公司，在管理其供应链和预测需求方面面临挑战。该公司的原材料和最终产品均由亚洲供应，需要提前九个月进行精确预测。订购过多可能会导致宝贵的现金被滞留在未售出的产品中，而订购不足则可能导致错失销售机会。在实施 Domo 之前，收集数据以进行预测是一个复杂的手动过程，需要从每个单独的渠道下载报告，将数据复制并粘贴到电子表格中，并花费数小时处理数据，然后才能供决策者使用。
解决方案
Cozy Earth 实施了 Domo 的 BI 和分析解决方案，以利用数据来管理和优化其增长。Domo 允许 Cozy Earth 自动收集、清理和整合来自 Shopify 和第三方销售渠道、Facebook 和 Google 等营销渠道以及为其仓库和配送系统提供支持的供应链平台的数据。这些数据可供每个部门使用，允许所有业务用户随时访问他们需要的数据，而无需等待数天才能获得报告。除了帮助公司明智地订购产品外，Cozy Earth 还使用 Domo 做出明智的决策，确定优先考虑哪些社交渠道以及在其数字营销中展示哪些产品。
运营影响
数量效益
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