Cresa's Global Expansion Enabled by RingCentral's Cloud Communications
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Buildings
- Telecommunications
Use Cases
- Personnel Tracking & Monitoring
- Time Sensitive Networking
About The Customer
Cresa is the world’s largest tenant-based real estate firm, founded in 1993 and headquartered in Boston, MA. The company handles approximately 5,000 commercial real estate transactions each year for clients in 61 different industries across 776 cities globally. Cresa's business model emphasizes customer service, which means its employees spend a significant amount of their time on the road meeting with customers and doing site tours. The company is constantly looking to attract high-tech clients and expand its global footprint.
The Challenge
Cresa, the world’s largest tenant-based real estate firm, was facing a challenge in supporting its mobile workforce and attracting high-tech clients. The company's business model emphasizes customer service, which means its employees spend 60–70% of their time on the road meeting with customers and doing site tours. The Senior Vice President of Technology at Cresa, David Nuss, aimed to make their data available to them at all times. However, the company's older communication tools were not up to the task. Additionally, Nuss wanted to attract high-tech clients, a rapidly growing market in commercial real estate. He believed that adopting the same platforms that tech companies use would help to dispel the image of Cresa as an 'old, stodgy real estate company'.
The Solution
Nuss chose RingCentral as Cresa’s communications platform because it provided a single solution for diverse platforms. RingCentral brought together the communications piece, the meetings piece, the collaboration space, and even supported faxing, which is still used in the real estate industry. The RingCentral mobile app was key in supporting Cresa's mobile workforce, allowing brokers to be reachable at any time on their mobile phones. They could receive faxes, handle meetings, take phone calls, and dial out from whatever number they wanted. The RingCentral integration with Salesforce was also important as it provided insight into the business that Cresa didn’t previously have. Every call, note, activity, and its result gets captured in Salesforce, providing valuable data for decision making. As Cresa grew, RingCentral's cloud-based platform allowed for quick and easy setup of new offices, even overseas.
Operational Impact
Quantitative Benefit
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