Data Driven Marketing at Ecosia
Customer Company Size
SME
Region
- Europe
Country
- Germany
Product
- Ecosia Search Engine
Tech Stack
- Data Analytics
- Search Engine Optimization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Data Science Services
About The Customer
Ecosia is a social business that operates a search engine, which donates the majority of its revenue to a tree planting program in the Brazilian Atlantic Forest. The company's mission is to have the greatest positive impact per Euro (or Dollar) on Earth’s environment. Technically speaking, Ecosia's offer to end users is a search engine powered mainly by Yahoo and enhanced by its own features such as search tags or sustainability rankings. Founded in late 2009 in Berlin, Ecosia got completely revamped in August 2013 and has been growing rapidly ever since. The company is committed to improving the user experience of more than 2.5 million Ecosians worldwide.
The Challenge
Ecosia, a search engine that donates 80% of its revenue to a tree planting program in Brazil, is looking to scale up globally. The company is competing with major players in the market by providing equal-caliber search quality with a unique value proposition. However, given the number of various data sources and high search volume, it can be challenging to maintain focus and silence a great deal of noise. Additionally, since Ecosia takes the privacy of its users very seriously and doesn’t store any data or employ personalization algorithms, measuring usage and engagement is a difficult endeavor.
The Solution
Ecosia uses data-driven marketing to optimize its growth. The company closely monitors the lifecycle of its users starting with acquisition through activation, retention, referral, and finally - the bottom line - revenue. This logic applies to all of Ecosia's marketing channels such as mobile apps, browser extensions, organic search, referrals, or social. All of these point to and are analyzed within the context of the one metric that matters - the number of searches performed by users. Ecosia also uses Geckoboard, a real-time dashboard that is integrated into the company's decision-making process. The dashboard helps foster a culture of evidence-based practice and allows individual team members to understand their impact on growth rate or user pain reduction.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
WUN Systems Case Study
WUN Systems, a provider of an end-to-end Workspace Management Platform, wanted to offer a highly reliable and scalable VoIP service that would easily integrate into their platform. They were looking for an enterprise-grade, solid platform that would enable their customers to communicate seamlessly, whether they were working from their HQ, regional office or a remote location. WUN Systems was looking for an innovative, reliable and experienced communications vendor.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.
Case Study
IT-Informatik: Staying ahead of the competition by cutting costs and deploying SAP systems faster
IT-Informatik, a provider of SAP solution hosting and cloud services for medium-sized companies, aimed to boost retention and win new business by creating highly competitive and flexible offerings. However, its complex hosting environment made it difficult to set up client environments cost-effectively. With existing systems at or near capacity, IT-Informatik looked for ways to expand the scope, performance and capabilities of its hosting and cloud services. The company realized that if it could accelerate the deployment of new SAP application environments, it could onboard new customers more rapidly and respond faster to clients’ changing business needs.
Case Study
Achieving near limitless scalability and flexibility with data in the cloud
Web-based publishing platform SpaceCraft found that as its client base grew, it was spending an increasing amount of time managing its databases, distracting its focus from product innovation. As its user base rapidly expanded, data volumes at SpaceCraft began to rise dramatically. Along with their main focus on maintaining and further developing a great platform for web publishing, the SpaceCraft team had the added pressure of managing the increasing quantities of data while ensuring ongoing high performance for clients.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
