Dentaid Benelux sales representatives save one hour each day thanks to Resco
Customer Company Size
SME
Region
- Europe
Country
- Netherlands
Product
- Resco Mobile Sales for Dynamics 365
Tech Stack
- Microsoft Dynamics 365 CRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Remote Asset Management
Services
- System Integration
About The Customer
Dentaid is a global company in oral health research based in Barcelona, Spain. It aims to improve people’s oral health through education, research, development, and constant innovation. The company operates its own research center and collaborates with professionals from around the world. This scientific approach gives the company a significant competitive advantage over other dental health companies that often lack laboratory facilities. Dentaid Benelux, based in the Netherlands, is a part of this global company and has a team of 50 employees.
The Challenge
Dentaid’s biggest challenge was finding a solution with reliable offline capabilities and fast data synchronization. The company’s sales representatives visit Dental specialists and pharmacists in the Benelux area daily. The sales reps present and advise them on the company’s products. To simplify their work, the sales reps used the Microsoft Dynamics 365 CRM app. That allowed them to ditch heavy folders while in the field. Instead, they could access the necessary information directly in the app. However, they realized the Microsoft app lacked the offline capabilities they needed.
The Solution
To address this challenge, Dentaid and its implementation partner explored various options to add advanced mobility to their existing solution. Their priority was having fast sync, customization, and offline capabilities. This was to accommodate the needs of the sales reps, who spend their days traveling and visiting clients in various locations. Ultimately, they chose Resco. Its solution offers superior customization options, a user-friendly interface, and industry-leading offline capabilities. Salespeople from various regions within Benelux now use the solution. New users need little time to learn the ropes and the app has exceptional support. To meet the sales reps’ requirements, Dentaid customized the Resco solution. Dentaid’s salespeople manage their schedules independently. They plan most of the appointments upfront, but not all. They also visit dental offices where they introduce Dentaid’s products to (potential) customers.
Operational Impact
Quantitative Benefit
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