Echelon Insights and Google Surveys: Defining the Republican Landscape
Region
- America
Country
- United States
Product
- Google Surveys
Tech Stack
- Predictive Analytics
Impact Metrics
- Digital Expertise
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Echelon Insights is a predictive analytics firm that combines the best of opinion research, predictive analytics, and digital intelligence. The firm was faced with the challenge of understanding the Republican vote during the 2016 Presidential Election. With a saturated field of 17 candidates, Echelon Insights sought to understand the widespread popularity of Donald Trump and define his base. The firm also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.
The Challenge
The 2016 Presidential Election presented several challenges for predictive analytics firm, Echelon Insights. With 17 candidates vying to represent the Republican Party, it was difficult for pundits to gauge the nation's pulse. The firm sought to understand the widespread popularity of Donald Trump and define his base. Traditional polling methods were no longer considered the 'gold standard', and the firm needed a new approach to reach audiences that traditional pollsters struggled to contact. Echelon Insights also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.
The Solution
Echelon Insights turned to Google Surveys to understand the Republican Primary Electorate, the candidate they support, and the attributes they find attractive in their chosen candidate. The firm used Google Surveys to ask likely Republican primary voters about their own fiscal/social ideologies and specific questions geared towards Trump’s supporters. The speed and low cost of Google Surveys allowed Echelon Insights to release their post-debate polling much faster than many traditional polling outlets. The firm was able to gain a deeper understanding of the appeal of Donald Trump and the way that watching the debate influenced voters. Echelon Insights used the data to publish a series of reports and analysis on the Republican landscape, and plans to employ Google Surveys throughout the election.
Operational Impact
Quantitative Benefit
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