Echelon Insights 和 Google 调查：定义共和党格局
地区
- America
国家
- United States
产品
- Google Surveys
技术栈
- Predictive Analytics
影响指标
- Digital Expertise
技术
- 分析与建模 - 预测分析
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
Echelon Insights 是一家预测分析公司，将民意调查、预测分析和数字智能相结合。该公司面临着了解 2016 年总统大选期间共和党投票情况的挑战。在 17 名候选人的竞争中，Echelon Insights 试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。该公司还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为 Google Surveys 在确定上届总统大选结果方面排名第二准确。
挑战
2016 年总统大选给预测分析公司 Echelon Insights 带来了诸多挑战。共和党共有 17 位候选人参选，专家们很难把握全国的脉搏。该公司试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。传统的民意调查方法不再被视为“黄金标准”，该公司需要一种新方法来接触传统民意调查机构难以接触到的受众。Echelon Insights 还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为在上届总统大选结果中，Google Surveys 的准确率排名第二。
解决方案
Echelon Insights 借助 Google 调查来了解共和党初选选民、他们支持的候选人以及他们认为所选候选人有吸引力的特质。该公司使用 Google 调查向可能的共和党初选选民询问他们自己的财政/社会意识形态以及针对特朗普支持者的具体问题。Google 调查速度快且成本低，这使得 Echelon Insights 能够比许多传统民意调查机构更快地发布辩论后民意调查结果。该公司能够更深入地了解唐纳德·特朗普的吸引力以及观看辩论对选民的影响方式。Echelon Insights 使用这些数据发布了一系列关于共和党形势的报告和分析，并计划在整个选举期间使用 Google 调查。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
