Elmo Motion Control Enables Remote Onboarding, Ramps Coaching with Data-Driven Sales Enablement
Customer Company Size
Mid-size Company
Region
- America
- Asia
- Europe
Country
- Israel
- China
- Germany
- United States
Product
- Elmo Motion Control servo drives
- Elmo Motion Control multi-axis motion controllers
Tech Stack
- Mindtickle Sales Readiness Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Remote Collaboration
Services
- Training
About The Customer
Elmo Motion Control is a global leading provider of high precision servo drives and multi-axis motion controllers. The company is based in Petach-Tikva, Israel and was founded in 1988. Elmo designs, manufactures, and implements comprehensive motion control solutions that enhance precision and speed in advanced machinery and robotics. The company's motto is 'Small, Smart & Simple', which is the driving force behind its success. Elmo’s 55 sales and applications people serve a global market, with the support of a full-time sales enablement staff of four. The company has over 300 employees.
The Challenge
Elmo Motion Control, an Israel-based company that designs, manufactures, and implements comprehensive, field-proven motion control solutions, was facing challenges with its sales enablement function. The company's initial training was based at the company’s headquarters in Israel, requiring new sales reps to travel in from all over the world. This made onboarding complex and difficult as the sales enablement team had to navigate around travel delays, coordinating schedules and speakers, and running the in-person training sessions. The company needed a way to make sales readiness accessible and wanted onboarding to start on day one, not in month two when the new hires could finally make it to HQ. Additionally, communicating effectively with reps in the field was another critical challenge for Elmo. The company was using an enterprise data platform, but it was used mainly as a place to store content and data and was not very effective.
The Solution
Elmo Motion Control adopted Mindtickle's data-driven sales readiness platform to deliver highly relevant and engaging content. Mindtickle Missions, a role-play feature, allows Elmo’s reps to practice how they’d handle certain customer-facing scenarios, providing a low-stress, confidence-building way to learn best practices from peers. The rep provides information about an upcoming customer meeting and how they plan to handle it, then other reps around the world contribute their feedback. Managers now use Mindtickle’s field coaching capabilities to help sales reps improve their performance and skills. A manager will use the coaching template in Mindtickle to review a team member’s performance during a customer meeting, providing a framework for their discussion afterward and making it easy to track how much the rep is improving with these structured coaching sessions.
Operational Impact
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