Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Apparel
- Transportation
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Outdoor Environmental Monitoring
- Supply Chain Visibility
About The Customer
Outdoor Voices is a five-year-old outdoor apparel company experiencing triple-digit growth rates. The company sells directly to consumers through its website and brick-and-mortar stores. Outdoor Voices operates a 100% vertical supply chain, acting as the importer and retailer. The company's motto, 'Doing Things,' emphasizes moving your body and having fun with friends. By freeing fitness from performance, Outdoor Voices is redefining the way we look at exercise and inspiring a nationwide community of Recreationalists to join them in moving their bodies and freeing their minds.
The Challenge
Outdoor Voices, a rapidly growing outdoor apparel company, faced significant pressure on its logistics team due to its direct-to-consumer sales model through its website and physical stores. The company operates a 100% vertical supply chain, where it acts as the importer and retailer, without the support of channel partners to share delivery responsibilities. This model made their supply chain a critical part of their success. However, the company struggled with maintaining stock, meeting go-to-market dates, and exceeding customer expectations. Additionally, the company needed more granular, timely, and digestible supply chain data to make strategic planning decisions and drive down supply chain costs.
The Solution
Outdoor Voices partnered with Flexport, a cloud-based technology platform, to increase its operational efficiency and improve data sharing across teams. Flexport's platform provided Outdoor Voices with access to more detailed and timely supply chain data than they had previously seen. The operations team used this data, along with the analytics and reporting capabilities of Flexport’s platform, to make strategic planning decisions that ultimately reduced supply chain costs. The data from Flexport was also shared with non-operations teams like marketing and sales, helping the entire company align with its mission of getting more products into the hands of its customers. As the company grew, it was able to keep its operations team small by expanding its partnership with Flexport, which provided visibility and control from origin to destination.
Operational Impact
Quantitative Benefit
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