Erüst Agriculture's Success with Trusty: Enhancing Food Transparency and Boosting Sales
Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Agriculture
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Agriculture Disease & Pest Management
- Behavior & Emotion Tracking
About The Customer
Erüst Agriculture is a large-scale producer of cleaned and packaged high-quality fresh fruits, vegetables, and herbs in Turkey. Their product portfolio consists of premium products that appeal to more environment and health-conscious, educated, higher-income consumers. Erüst Agriculture is known for its commitment to quality and sustainability, and it has a strong position with major sales channels. However, the company faced challenges due to the emergence of new competitors in the premium ultra-fresh produce market and the increasing demand for food transparency, particularly in the wake of the Covid-19 pandemic.
The Challenge
Erüst Agriculture, a large-scale provider of premium ultra-fresh produce in Turkey, faced a significant challenge due to the emergence of new competitors, the increasing demand for food transparency, and the changing consumer behavior in the wake of Covid-19. The ultra-fresh produce industry is highly competitive, particularly in regions with a high number of producers, such as Mediterranean countries. The industry's nature leaves little room for product differentiation, making innovation crucial for maintaining market shares. Erüst's customer base, consisting of health-conscious, educated, higher-income consumers, began demanding improved food transparency, especially after the Covid-19 health crisis. Simultaneously, new competitors started introducing premium products in the packaged high-quality ultra-fresh produce market. Erüst needed a quick, low-cost solution to outcompete these new players, retain its strong position with major sales channels, and improve its market share.
The Solution
Erüst turned to Trusty by ForFarming, a platform that enables agricultural producers to showcase their production processes, analysis reports, certificates, and facility information to consumers via QR codes on packages. This tool not only emphasizes product quality but also promotes sustainability, freshness, and safety. Erüst registered on the platform and uploaded various information about their company, including location, technology used, practices, legal documents, and certificates. ForFarming then designed unique QR code landing pages for Erüst and customized the data entry fields to match Erüst’s supply chain. Erüst recorded all their production processes on the customized data fields separately for each batch they produced and printed the respective QR codes of each batch on the product packages. Consumers could then scan these QR codes to view how, where, and by whom each batch was produced.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Intelligent Farming with ThingWorx Analytics
Z Farms was facing three challenges: costly irrigation systems with water as a limited resource, narrow optimal ranges of soil moisture for growth with difficult maintenance and farm operators could not simply turn on irrigation systems like a faucet.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Greenhouse Intelligent Monitoring and Control Solution
Farming Orchids is the most successful form of precision farming in Taiwan, and also the most exported flower. Orchids need a specific temperature and humidity conditions to grow and bloom, and its flowering time may not be in line with market demands, so the price collapses when there is overproduction. Therefore, some farmers began to import automated greenhouse control systems for breeding and forcing, which not only improves quality, but also effectively controls the production period and yield to ensure revenue. In 2012, an orchid farmer built a Forcing Greenhouse of about 200 pings (approximately 661 Square Meters) in Tainan, Taiwan. The system integrator adopted Advantech’s APAX-5000 series programmable automation controllers to build the control platform, coupled with Advantech WebAccess HMI/SCADA software, to achieve cloud monitoring. The staff of the orchid field can monitor important data anytime via smart phone, iPad, and other handheld devices, and control the growth and flowering conditions. System requirements: In the past, most environmental control systems of orchid greenhouses in Taiwan used PLCs (Programmable Logic Controller) with poorscalability and control, and could not be connected to the Internet formonitoring from the cloud. For advanced database analysis and networking capability, the PC platform must be adopted. Therefore, PAC Systems (Programmable Automation Controller) with both PLC programming capabilities andPC functions is a better choice.The environmental control of the Orchid greenhouse switches on and off devices like fan, shade net, cooling/heat pump, liquid flow control, water-cooling wall etc. It is controlled by a control panel of electric controllers, and is driven by a motor, to adjust the greenhouse temperature, humidity, and other environmental conditions to the set parameters.
