技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 农业
- 消费品
适用功能
- 销售与市场营销
用例
- 农业病虫害管理
- 行为与情绪追踪
关于客户
Erüst Agriculture 是土耳其一家大规模的清洁和包装优质新鲜水果、蔬菜和香草生产商。他们的产品组合包括优质产品,吸引更多具有环保意识和健康意识、受过教育的高收入消费者。 Erüst Agriculture 以其对质量和可持续发展的承诺而闻名,并在主要销售渠道中拥有强大的地位。然而,由于优质超新鲜农产品市场出现新竞争对手以及对食品透明度的需求不断增加,特别是在 Covid-19 大流行之后,该公司面临着挑战。
挑战
Erüst Agriculture 是土耳其优质超新鲜农产品的大型供应商,由于新竞争对手的出现、对食品透明度的需求不断增加以及 Covid-19 后消费者行为的变化,面临着重大挑战。超新鲜农产品行业竞争非常激烈,特别是在生产商数量较多的地区,例如地中海国家。该行业的性质使得产品差异化的空间很小,因此创新对于维持市场份额至关重要。 Erüst 的客户群由具有健康意识、受过教育的高收入消费者组成,他们开始要求提高食品透明度,特别是在 Covid-19 健康危机之后。与此同时,新的竞争对手开始在包装优质超新鲜农产品市场推出优质产品。 Erüst 需要一种快速、低成本的解决方案来击败这些新参与者,保持其在主要销售渠道中的强势地位,并提高其市场份额。
解决方案
Erüst 求助于 Trusty by ForFarming,该平台使农业生产者能够通过包装上的二维码向消费者展示其生产流程、分析报告、证书和设施信息。该工具不仅强调产品质量,还促进可持续性、新鲜度和安全性。 Erüst 在该平台上注册并上传了有关其公司的各种信息,包括地点、使用的技术、实践、法律文件和证书。随后,ForFarming 为 Erüst 设计了独特的二维码登陆页面,并定制了数据输入字段以匹配 Erüst 的供应链。 Erüst 在定制的数据字段中分别记录了他们生产的每批次的所有生产过程,并将每批次各自的二维码打印在产品包装上。然后,消费者可以扫描这些二维码,查看每批产品的生产方式、地点和生产者。
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