Express Locations Case Study
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Domo
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
About The Customer
Express Locations is a premium retailer for T-Mobile USA. The company owns and operates 140 retail stores across ten states in the western United States. With more than 1,300 employees, Express Locations is a significant player in the retail industry. The company's primary business involves selling mobile devices and related services to consumers. As a mobile company, Express Locations faced challenges in distributing timely information to their front lines sales associates.
The Challenge
Express Locations, a premium retailer for T-Mobile USA, faced significant challenges in distributing timely information to their front-line sales associates. The company was hindered by an inefficient process to get data into the hands of those that drive the business. They lacked a communication platform that was usable across stores, regions, and divisions. This lack of real-time communication and granular insights was affecting their productivity and customer satisfaction.
The Solution
Express Locations implemented Domo, a platform that provides personalized access to data and real-time communication. Domo works across various devices, including iPhone, Android, mobile web, surface tablets, and desktop, ensuring everyone in the organization has access. The platform's feature, Buzz, allows instantaneous communication, driving improved productivity on the sales floor. Domo also provides granular insights, allowing directors to focus on specific metrics like the customer net promoter score (NPS) and drill down to results for individual locations and sales reps. The platform also facilitates business-driven collaboration and communication across regions.
Operational Impact
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