Express Locations 案例研究
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Domo
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
关于客户
Express Locations 是 T-Mobile USA 的优质零售商。该公司在美国西部的十个州拥有并经营着 140 家零售店。Express Locations 拥有 1,300 多名员工，是零售业的重要参与者。该公司的主要业务是向消费者销售移动设备和相关服务。作为一家移动公司，Express Locations 面临着向其一线销售人员及时分发信息的挑战。
挑战
Express Locations 是 T-Mobile USA 的一家高端零售商，在向一线销售人员及时分发信息方面面临巨大挑战。该公司因流程效率低下而无法将数据传递到业务推动者手中。他们缺乏一个可跨商店、跨地区和跨部门使用的通信平台。缺乏实时通信和精细洞察影响了他们的生产力和客户满意度。
解决方案
Express Locations 实施了 Domo，这是一个提供个性化数据访问和实时通信的平台。Domo 可在各种设备上使用，包括 iPhone、Android、移动网络、Surface 平板电脑和台式电脑，确保组织中的每个人都可以访问。该平台的 Buzz 功能可实现即时通信，从而提高销售现场的生产力。Domo 还提供细粒度的洞察，使主管能够专注于特定指标，例如客户净推荐值 (NPS)，并深入了解各个地点和销售代表的结果。该平台还促进了跨地区的业务驱动型协作和沟通。
运营影响
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