Plivo > Case Studies > Fastboy Marketing Enhances Customer Service with Plivo

Fastboy Marketing Enhances Customer Service with Plivo

Technology Category

Application Infrastructure & Middleware - Event-Driven Application
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Services

System Integration

About The Customer

Fastboy Marketing is a Houston-based company that provides marketing software to nail salons, spas, and restaurants in the US, Canada, and Australia. The company, founded in 2012, has 200 employees and was ranked 834 on the Inc. 5000 list of the fastest-growing companies in the US last year. Fastboy's software, GoCheckin, allows businesses to keep in touch with their customers by using SMS text messages for appointment reminders and special offers. The company started with a focus on marketing but now considers itself a software company.

The Challenge

Fastboy Marketing, a company that provides marketing software to nail salons, spas, and restaurants across the US, Canada, and Australia, faced a significant challenge. The company needed to migrate from its existing API provider to a new one that could cost-effectively send millions of messages monthly to customers on multiple continents. The existing provider had the necessary functionality, but the website was not user-friendly, causing difficulties for the team. Fastboy's software, GoCheckin, relied heavily on SMS messages for appointment reminders and special offers, making the need for a reliable, cost-effective, and user-friendly communication platform crucial.

The Solution

Fastboy found its solution in Plivo, a pay-as-you-go platform that could be integrated into its GoCheckin application quickly and easily. The company was already familiar with Plivo, and after some comparison research, they found that Plivo's dashboard was clear and user-friendly, with easy access to billing and message details. The pay-as-you-go pricing model offered by Plivo also made it an attractive choice for a trial period. Fastboy moved all of its SMS traffic to Plivo in 2019. The simple SMS API and easy integration process of Plivo saved the company a lot of time, making it a preferred choice over other CPaaS platforms they had used in the past.

Operational Impact

The switch to Plivo has resulted in several operational benefits for Fastboy. The user-friendly interface of Plivo's dashboard has made it easier for the team to manage billing and access message details. The simple APIs and easy integration process have saved the developers a significant amount of time. Moreover, the company has found Plivo's support to be timely and responsive. Despite being approached by another vendor with a better price, Fastboy chose to stick with Plivo, indicating their satisfaction with the service. The ease of use, simple integration, and responsive support have made Plivo a valuable partner for Fastboy.

Quantitative Benefit

Lower monthly costs due to Plivo's pay-as-you-go pricing model
Less developer time spent supporting the platform due to Plivo's simple SMS API and easy integration
Millions of SMS messages sent monthly to customers on multiple continents