Advania, a Nordic IT services provider, faced a significant challenge when a service provider’s network went down for several days. This outage affected INNA, an application used by 90% of the colleges in Iceland for managing tuition, attendance, fees, and document sharing. INNA also had a feature to send SMS alerts to students, which was crucial for notifying students about class cancellations. The SMS service, which had been set up around 20 years ago, was prone to occasional outages and message backlogs. However, the situation became critical when Vodafone’s SMS service, the texting provider, broke down for several days, crippling INNA’s ability to send messages. Advania needed to quickly find an alternative texting provider to incorporate into INNA.

Fastboy Marketing, a company that provides marketing software to nail salons, spas, and restaurants across the US, Canada, and Australia, faced a significant challenge. The company needed to migrate from its existing API provider to a new one that could cost-effectively send millions of messages monthly to customers on multiple continents. The existing provider had the necessary functionality, but the website was not user-friendly, causing difficulties for the team. Fastboy's software, GoCheckin, relied heavily on SMS messages for appointment reminders and special offers, making the need for a reliable, cost-effective, and user-friendly communication platform crucial.

Fluent, a leader in customer acquisition, was facing a significant challenge with SMS deliverability in Canada. The company uses various channels, including SMS and email, to communicate with users who have consented to be contacted and who could be a good fit for their growth marketing partners. However, in 2021, Fluent was struggling with SMS deliverability in Canada, which was affecting their ability to connect with users and deliver targeted offers. The company needed a quick and effective solution to this problem to maintain its competitive advantage and continue driving high-intent customers to their clients.

Jungleworks, a company that provides a suite of products for on-demand businesses, was facing a significant challenge with its route planning software, Tookan. The company had initially partnered with an SMS communication platform to facilitate easy connection between consumers and drivers. However, this platform was plagued with an unacceptable level of message delivery failures, which was detrimental to the user experience and the overall efficiency of the service. Jungleworks needed a reliable communication solution that could ensure seamless, real-time communications across the entire customer journey, including order notifications, driver notifications, delivery updates, and invoice confirmations.

LAZ Parking, a company that manages over a million parking spaces across 3,400 locations in 38 US states, was faced with the challenge of providing an easy and quick payment method for their customers. The company had a diverse range of parking properties, each with different equipment, practices, and policies. While some properties had machines for payment, others relied on attendants or valets. The company had developed an online reservation system for garages and an app for regular customers, but lacked a solution for surface lots where reservations and space holding were not possible. They needed an on-demand payment system that would allow customers to pay with their phones without the need to download an app.

Magna Legal Services, a nationwide litigation support services provider, offers an innovative platform for virtual jury research, JuryConfirm. The company's vision was to make jury research sessions more efficient by leveraging the virtual world without losing the richness of an in-person session. However, they faced a significant challenge with their existing platform. Their in-depth research sessions, which could last from 4.5 to nearly 8 hours, were being interrupted by call time limits, disrupting the customer experience. The company was also experiencing intermittent issues with the CPaaS platform, which required them to engage developers for fixes, taking time away from incremental improvement and innovation. They needed a solution that could provide high-quality, reliable audio conferencing capabilities, follow-the-speaker, bounce participants into various breakout rooms, and let them identify the source of background noise and selectively mute participants.

ConferenceLabs is a company that aims to disrupt the $4B worldwide audio conferencing market by offering a free conference service with a visually appealing interface. They are focused on providing features such as the ability to record, save, and download calls, as well as make custom greetings via text-to-speech for a branded conference experience. However, they faced challenges in finding a reliable voice partner that could offer API access, support their growth with a robust and scalable network, and maintain high quality of service and security integrity.