Fluent Boosts SMS Deliverability and Revenue with Plivo
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cities & Municipalities
- Consumer Goods
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Smart City Operations
- Time Sensitive Networking
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Fluent, Inc (NASDAQ: FLNT) is a leading company in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. The company uses proprietary data science to connect audiences of data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010 and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. Fluent uses channels like SMS and email to communicate with users who have provided consent to be contacted and who could be a good fit for their growth marketing partners.
The Challenge
Fluent, a leader in customer acquisition, was facing a significant challenge with SMS deliverability in Canada. The company uses various channels, including SMS and email, to communicate with users who have consented to be contacted and who could be a good fit for their growth marketing partners. However, in 2021, Fluent was struggling with SMS deliverability in Canada, which was affecting their ability to connect with users and deliver targeted offers. The company needed a quick and effective solution to this problem to maintain its competitive advantage and continue driving high-intent customers to their clients.
The Solution
Fluent turned to Plivo for a solution to their SMS deliverability problem. Plivo’s SMS API and Powerpack were implemented, which solved the deliverability issue and enabled Fluent to connect with its users using tailored SMS messaging. Plivo’s Powerpack feature automatically distributes message traffic across a pool of source numbers while keeping businesses compliant with per-day and per-second throughput limits. This feature made the process easier for Fluent, as they did not have to worry about sending speeds or pooling numbers together. Additionally, Plivo’s API was easy to use for Fluent’s developers, allowing them to get up and running within a day or two of getting started. Beyond ease of use, Plivo offered transparency in reporting, which was critical for Fluent to check the SMS logs and see the messages that were delivered and undelivered, and understand why messages were undelivered.
Operational Impact
Quantitative Benefit
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