Finding Beauty in Category Management
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- JDA Category Management Solutions
- Space Planning Plus
- Floor Planning Plus
- Category Knowledge Base
- Open Access
Tech Stack
- Data Analytics
- Supply Chain Management Software
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Inventory Management Systems
Applicable Industries
- Retail
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Supply Chain Visibility
About The Customer
Founded in France by Dominique Mandonnaud in 1970, and now owned by LVMH (Moët Hennessy Louis Vuitton), Sephora is the world’s leading luxury goods group, earning its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit. Sephora opened its first store in China in Shanghai in 2005. Now, Sephora operates 128 stores in all major cities in China. It has introduced many unique brands in China, such as: Skin Vitals Fusion Beauty, For Beloved One, Eisenberg, Diesel, Harajuku Lovers, etc. The high-end customers are Sephora China’s focus. The attractive store display and high-quality customer service are their business key focus points.
The Challenge
Sephora China, a leading luxury goods group, was experiencing a disconnect between their stores and main supply chain team due to its tremendous growth over the last few years. The company was facing challenges in improving collaboration with their suppliers and creating localized assortments and planograms for store-level execution. The high-end customers are Sephora China’s focus, and the attractive store display and high-quality customer service are their business key focus points. Therefore, it was crucial for Sephora to find a solution that would help them manage their supply chain more effectively and efficiently, while also catering to the specific needs and preferences of their local customers.
The Solution
Sephora China implemented JDA’s Category Management solution, including Space Planning, Floor Planning, and Category Knowledge Base to help improve collaboration with their suppliers and create localized assortments and planograms for store-level execution. JDA’s integrated Category Management solution provides Sephora and its suppliers the tools to eliminate the guesswork involved in determining the most effective products for shelf space to best meet customer demands and increase profits while reducing the impact of out-of-stocks. By leveraging analytics-driven insights about shopper behaviors at the macro and local market level, Sephora can develop localized, actionable assortment plans for more profitable growth. Sephora’s team can now collaborate with their suppliers to create localized assortments and planograms for store-level execution.
Operational Impact
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