在品类管理中寻找美
公司规模
Large Corporate
地区
- Asia
国家
- China
产品
- JDA Category Management Solutions
- Space Planning Plus
- Floor Planning Plus
- Category Knowledge Base
- Open Access
技术栈
- Data Analytics
- Supply Chain Management Software
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 物流运输
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
关于客户
丝芙兰由 Dominique Mandonnaud 于 1970 年在法国创立，现为 LVMH（酩悦轩尼诗路易威登）旗下品牌，是全球领先的奢侈品集团，以其专业、创新和创业精神赢得了美容先驱的美誉。丝芙兰于 2005 年在上海开设了第一家中国门店，目前在中国各大城市拥有 128 家门店，并引入了许多独特的品牌到中国，例如：Skin Vitals Fusion Beauty、For Beloved One、Eisenberg、Diesel、Harajuku Lovers 等。高端客户是丝芙兰中国的重点，精美的店面陈列和优质的客户服务是其业务重点。
挑战
丝芙兰中国是一家领先的奢侈品集团，由于过去几年的迅猛发展，其门店与主要供应链团队之间存在脱节。该公司面临着改善与供应商的协作以及为门店级执行创建本地化商品组合和规划图的挑战。高端客户是丝芙兰中国的重点，而有吸引力的门店陈列和高质量的客户服务是其业务重点。因此，对于丝芙兰来说，找到一种解决方案至关重要，既能帮助他们更有效、更高效地管理供应链，又能满足当地客户的特定需求和偏好。
解决方案
丝芙兰中国实施了 JDA 的品类管理解决方案，包括空间规划、楼层规划和品类知识库，以帮助改善与供应商的协作，并为门店级执行创建本地化的品类和规划图。JDA 的集成品类管理解决方案为丝芙兰及其供应商提供了工具，使他们能够消除在确定货架空间最有效的产品时所涉及的猜测，从而最好地满足客户需求并增加利润，同时减少缺货的影响。通过利用宏观和本地市场层面的购物者行为分析驱动的洞察，丝芙兰可以制定本地化的可操作品类计划，以实现更有利可图的增长。丝芙兰的团队现在可以与供应商合作，为门店级执行创建本地化的品类和规划图。
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