Fitness and Lifestyle Group Leverages Domo for Business Intelligence
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
Product
- Domo
Tech Stack
- AWS
- Domo's data warehousing capabilities
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Fitness and Lifestyle Group is one of the fastest-growing Australian gym networks with more than 200 clubs (comprising of Fitness First, Goodlife, Jetts and Hypoxi), supporting close to 650,000 members to live healthier and more active lifestyles. The company is based in Queensland, Australia, and operates in the health and fitness industry. The company's mission is to support its members in leading healthier and more active lifestyles, and it does this through a range of fitness clubs and services.
The Challenge
Goodlife Health Clubs, a part of the Fitness and Lifestyle Group, was facing a significant challenge in managing and utilizing its vast data resources. The company had 1.4 billion rows of data sitting virtually stagnant in a physical data warehouse. Reprocessing the queue of the data warehouse took between four to six hours, which was a significant drain on resources and time. Additionally, to access data, employees had to connect to the company server via VPN, which limited decision making across the organization. The company needed a solution that could sculpt to their business needs across marketing, operations, finance, and information technology pillars to reveal historical and current business trends.
The Solution
The company decided to implement Domo, a business intelligence tool, to manage its data and provide insights. They migrated their data warehouse and rebuilt it into a hybrid of using AWS and Domo's data warehousing capabilities. This significantly reduced the time it took to reprocess every single record in the entire data warehouse from four to six hours to just 15 minutes. This allowed for spontaneous decision making and increased efficiency. Domo was also implemented across the board, not just limited to the board room or the executive team. This inclusivity extended right down to the receptionist or club management who's working in the clubs. Domo Mobile was also utilized, providing on-the-go access to data without the need for slow and clunky VPNs. The power of Domo lies in its connectors, allowing for meaningful data to be obtained with minimal to no input from IT.
Operational Impact
Quantitative Benefit
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