Flashtalking Enhances Ad Delivery and Performance Monitoring with Catchpoint's Global Network
Customer Company Size
Large Corporate
Region
- America
- Europe
- Asia
Country
- United States
- United Kingdom
Product
- Catchpoint
- Flashtalking Ad Serving Engine
Tech Stack
- Selenium
- CDNs
- DNS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Networks & Connectivity - Network Management & Analysis Software
Applicable Functions
- Business Operation
Services
- System Integration
- Cloud Planning, Design & Implementation Services
About The Customer
Flashtalking is a leading independent ad serving, measuring, and technology company that provides digital advertising products, services, and support for online advertisers, media buying, and creative agencies. They serve billions of ad impressions across the US, Europe, and international markets, working with major media groups like WPP, Publicis, Omnicom, and Havas. Flashtalking's infrastructure is designed to handle a large volume of data impressions, ensuring ad placement and delivery while providing clients with performance insights.
The Challenge
Flashtalking needed to ensure the seamless delivery of a large volume of ad impressions across multiple regions and platforms. They required a robust infrastructure to manage and monitor their ad-serving engine, multiple sites, and various vendors and databases. Additionally, they needed to provide clients with comprehensive performance insights and validate SLA obligations. The challenge was to maintain high performance and reliability while managing a complex network architecture.
The Solution
Flashtalking partnered with Catchpoint to enhance their ad delivery and performance monitoring capabilities. Catchpoint's global network of over 600 points of presence allowed Flashtalking to monitor their IT infrastructure and third-party networks effectively. Custom Selenium scripting enabled detailed performance insights for each product, while Catchpoint's analytic tools facilitated root cause analysis and reduced mean time to discovery and resolution. The solution also included cloud performance management, allowing Flashtalking to manage CDNs and DNS providers proactively, ensuring SLA compliance and optimal user experience.
Operational Impact
Quantitative Benefit
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