Flashtalking Enhances Ad Delivery and Performance Monitoring with Catchpoint's Global Network
公司规模
Large Corporate
地区
- America
- Europe
- Asia
国家
- United States
- United Kingdom
产品
- Catchpoint
- Flashtalking Ad Serving Engine
技术栈
- Selenium
- CDNs
- DNS
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 网络与连接 - 网络管理和分析软件
适用功能
- 商业运营
服务
- 系统集成
- 云规划/设计/实施服务
关于客户
Flashtalking is a leading independent ad serving, measuring, and technology company that provides digital advertising products, services, and support for online advertisers, media buying, and creative agencies. They serve billions of ad impressions across the US, Europe, and international markets, working with major media groups like WPP, Publicis, Omnicom, and Havas. Flashtalking's infrastructure is designed to handle a large volume of data impressions, ensuring ad placement and delivery while providing clients with performance insights.
挑战
Flashtalking needed to ensure the seamless delivery of a large volume of ad impressions across multiple regions and platforms. They required a robust infrastructure to manage and monitor their ad-serving engine, multiple sites, and various vendors and databases. Additionally, they needed to provide clients with comprehensive performance insights and validate SLA obligations. The challenge was to maintain high performance and reliability while managing a complex network architecture.
解决方案
Flashtalking partnered with Catchpoint to enhance their ad delivery and performance monitoring capabilities. Catchpoint's global network of over 600 points of presence allowed Flashtalking to monitor their IT infrastructure and third-party networks effectively. Custom Selenium scripting enabled detailed performance insights for each product, while Catchpoint's analytic tools facilitated root cause analysis and reduced mean time to discovery and resolution. The solution also included cloud performance management, allowing Flashtalking to manage CDNs and DNS providers proactively, ensuring SLA compliance and optimal user experience.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
