Freudenberg eliminates paperwork and speeds up lead management process
Customer Company Size
Large Corporate
Region
- Europe
Country
- Germany
Product
- Resco Mobile CRM
- Microsoft Dynamics CRM 2016
Tech Stack
- iOS
- Android
- Windows
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Software Design & Engineering Services
About The Customer
Freudenberg Sealing Technologies is a longstanding technology expert and market leader in sealing technology and electric mobility solutions worldwide. With its unique materials and technology expertise, the company is a proven supplier for demanding products and applications, as well as a development and service partner to customers in the automotive industries and in general industries. Since 1929, the company has built a growing portfolio of sealing and vibration control technology products, including customized solutions and complete sealing packages. Together with partners in Japan, China, and India, Freudenberg has formed a global network with the aim of offering products of the same high quality across the planet. In 2017 the company generated approximately €2.3 billion in sales and employed over 15,000 people.
The Challenge
Freudenberg Sealing Technologies was looking to replace its paper lead sheets used during trade shows and conferences. After sales representatives had a meeting with a prospective client, they had to fill out a paper form covering the debate and their lead. Once they’ve returned to the office, they then needed to manually transcribe the information to Freudenberg’s Microsoft Dynamics CRM. The objective was not only to digitalize the paper forms, but allow reps to utilize and interact with the information stored in the CRM – enabling them to add contacts, select accounts from the system, choose from the topics prepared for each show based on products and segments, and add appointment notes as well. With all the data flowing straight into Dynamics CRM and used by the back office.
The Solution
Freudenberg Sealing Technologies chose Resco Mobile CRM because it’s full offline functionality and vast customization possibilities. On trade shows there’s often slow or unstable Wi-Fi or network connection. And sometimes there can be also no Internet connection at all. Secondly, the Resco app connects directly to Dynamics CRM utilizing Microsoft web services. No middleware required. The company were also delighted to find out that the application works across iOS, Android and Windows, as they wanted to run it on iPhones, iPads, and Surface Pro devices. To implement any modifications, they only needed to set them up in the mobile project once and the changes were applied immediately across all platforms.
Operational Impact
Quantitative Benefit
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