From Category Management to Leadership at Pepsico
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
- New Zealand
Product
- Blue Yonder’s space planning solution
- 3DVR’s Retail Visualization Suite (RVS)
Tech Stack
- 3D space planning
- Retail Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Functional Applications - Inventory Management Systems
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
About The Customer
PepsiCo Australia & New Zealand is a division of the global food and beverage giant, PepsiCo. The company is home to some of the most recognized and respected global and regional brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties. The company has been striving to embed category thinking within every function of its business, from the development of insight-led innovation right through to shopper-led activation at point of purchase. PepsiCo is committed to bringing its retail partners holistic category solutions, beyond brands and products.
The Challenge
PepsiCo Australia & New Zealand, home to globally recognized brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties, sought to evolve from category management to category leadership. The company aimed to establish a total macro-snacking view, given the increasing importance of grocery. PepsiCo also wanted to improve its rankings in retail benchmarking surveys as a measure of its performance. The company aimed to better engage with retailers to create a macro-snacking total impulse solution and drive store-of-the-future concepts in order to increase basket value.
The Solution
PepsiCo leveraged Blue Yonder’s space planning solution and 3DVR’s Retail Visualization Suite (RVS) to achieve its goals. The company used these tools to visualize their store presence, further develop their category strategy and bring to life their macro snacking growth strategy. The integration of these solutions provided PepsiCo with a powerful means to visualize their store presence and develop their category strategy. Blue Yonder has been an active partner in supporting PepsiCo’s strategy to go beyond category management to category leadership. The solutions have supported PepsiCo’s team to drive elevated conversations with retailers around the store-of-the-future.
Operational Impact
Quantitative Benefit
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