从品类管理到百事可乐的领导
公司规模
Large Corporate
地区
- Pacific
国家
- Australia
- New Zealand
产品
- Blue Yonder’s space planning solution
- 3DVR’s Retail Visualization Suite (RVS)
技术栈
- 3D space planning
- Retail Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Brand Awareness
技术
- 功能应用 - 库存管理系统
适用行业
- 食品与饮料
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
- 软件设计与工程服务
关于客户
百事可乐澳大利亚和新西兰是全球食品和饮料巨头百事可乐的一个部门。该公司拥有一些最知名和最受尊敬的全球和地区品牌，如 Smith's Chips、Red Rock Deli、Bluebird Chips 和 Twisties。该公司一直致力于将品类思维融入其业务的每一个功能中，从洞察力驱动的创新开发到购物者主导的购买点激活。百事可乐致力于为其零售合作伙伴提供全面的品类解决方案，而不仅仅是品牌和产品。
挑战
百事可乐澳大利亚和新西兰是 Smith's Chips、Red Rock Deli、Bluebird Chips 和 Twisties 等全球知名品牌的所在地，该公司寻求从品类管理发展到品类领导地位。鉴于食品杂货的重要性日益增加，该公司旨在建立全面的宏观零食视角。百事可乐还希望提高其在零售基准调查中的排名，以此作为其绩效的衡量标准。该公司旨在更好地与零售商合作，以创建宏观零食全面冲动解决方案，并推动未来商店概念，以提高购物篮价值。
解决方案
百事公司利用 Blue Yonder 的空间规划解决方案和 3DVR 的零售可视化套件 (RVS) 来实现其目标。该公司利用这些工具可视化其商店形象，进一步制定其品类战略，并实现其宏观零食增长战略。这些解决方案的整合为百事公司提供了一种强大的手段来可视化其商店形象并制定其品类战略。Blue Yonder 一直是百事公司战略的积极合作伙伴，该战略超越了品类管理，成为品类领导者。这些解决方案支持百事公司的团队围绕未来商店与零售商进行更深入的对话。
运营影响
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