Celigo > Case Studies > Gabriel Cosmetics: Streamlining Operations and Saving Costs with IoT Integration

Gabriel Cosmetics: Streamlining Operations and Saving Costs with IoT Integration

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Cement
Consumer Goods

Applicable Functions

Maintenance
Procurement

Use Cases

Time Sensitive Networking

Services

System Integration

About The Customer

Gabriel Cosmetics is a beauty brand founded by Gabriel De Santino in 1992. The company focuses on providing earth-conscious, natural beauty products. Over the years, the brand has grown into a beauty empire with the addition of Gabriel, Zuzu Luxe, and Clean Kids Naturally, making up a diverse collection of cosmetics and children’s skincare products to join the existing Gabriel Organics Skincare. The company has seen significant growth in recent years, moving up to the mid-level market as its product became mainstream. To scale with its small operational team as demand for its product grew, the team invested in tools and systems to automate business processes across the supply chain.

The Challenge

Gabriel Cosmetics, a rapidly growing beauty brand, faced significant challenges in managing its operations due to the lack of integration between its different systems. As the company expanded and adopted new platforms like Acumatica ERP and Shopify for its webstore, it found itself having to manually integrate these systems. This resulted in time-consuming, error-prone, and expensive manual data entry that hindered its ability to fulfill orders promptly. The company had to dedicate three full-time employees to manage the orders, a costly and inefficient solution. As a lean operation with a small operational team, Gabriel Cosmetics could not afford to have dedicated resources focused on manual data entry. Moreover, it lacked the technical resources to build and maintain integrations themselves.

The Solution

To overcome these challenges, Gabriel Cosmetics decided to automate its order-to-cash business processes by integrating its systems. The company adopted Shopify as its webstore and automated processes between it and the Acumatica ERP with a Shopify-Acumatica integration by Celigo. With the help of a service partner, the company was able to get the integration up and running without requiring extensive technical resources. The user-friendly platform allowed the team to build and maintain the integration without needing an engineering degree. The integration helped Gabriel Cosmetics completely automate its order-to-cash processes, significantly improving order processing time, reducing errors, and minimizing the number of resources needed to manage the operation. The company plans to expand the Celigo integration to allow wholesale customers to place online orders, as well as EDI.

Operational Impact

The integration of Acumatica ERP and Shopify via Celigo has brought about significant operational improvements for Gabriel Cosmetics. It has not only streamlined the order-to-cash processes but also enhanced the customer experience by providing better information such as tracking data. The ease of use of Celigo’s platform meant that the integration was easier to build and maintain, freeing up the team to focus on larger, more strategic projects. This has been particularly critical for the company during the pandemic. The successful integration has also opened up more options for the business, with plans to expand the Celigo integration to allow wholesale customers to place online orders, as well as EDI.

Quantitative Benefit