Ganni's Journey Towards Sustainability: A Comprehensive Carbon Strategy
Applicable Industries
- Apparel
Use Cases
- Continuous Emission Monitoring Systems
About The Customer
Ganni A/S is a leading Danish fashion brand that has been one of the fastest-growing fashion companies globally since 2009. The company has achieved several commercial milestones, including bringing on a new experienced CEO and partnering with a LVMH-linked Private Equity firm in 2017. Ganni has a growing global fan base and increasing influence in the fashion industry. In recent years, the company has embarked on an ambitious program to become a sustainability leader in the fashion industry, tracking their carbon footprint, offsetting emissions, and setting aggressive reduction targets.
The Challenge
Ganni A/S, a rapidly growing fashion company since 2009, has been making strides in sustainability in the fashion industry. The company has been tracking its carbon footprint and offsetting emissions since 2016. In 2019, Ganni became a signatory of the UN Fashion Charter for Climate Action, setting a goal to reduce CO2 emissions per kg of clothing by 30% in line with the UNFCCC Race to zero by 2050. However, Ganni wanted to take a step further by gaining a more detailed understanding of their emissions and setting up an ambitious carbon strategy. The company aimed to become the most sustainable fashion provider by 2025, setting aggressive reduction targets.
The Solution
To achieve its sustainability goals, Ganni partnered with Plan A to conduct a comprehensive investigation into the company's corporate carbon footprint. Using Ganni's internal data and following the GHG protocol methodology, Plan A calculated Ganni's entire corporate carbon footprint, focusing specifically on purchased materials and their emission intensity. These calculations were used in Ganni's annual sustainability report and adjusted for Ganni's annual reporting into the CDP database. After measuring and reporting on their emissions, Plan A worked with Ganni to set absolute reduction targets and define the pathways to achieve them. This included calculating pathways in line with SBTi to achieve a significant reduction of absolute emissions by 2030 and reviewing Ganni's proposed insetting strategy to embed sustainability into their suppliers and across their value chain.
Operational Impact
Quantitative Benefit
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