Genpact doubles recruiter productivity with Talkpush
Customer Company Size
Large Corporate
Region
- Asia
Country
- Philippines
Product
- Talkpush
Tech Stack
- Chatbots
- QR Code
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Human Resources
Use Cases
- Chatbots
- Predictive Replenishment
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Genpact is a global professional services firm with over 100,000 employees and more than 25 years of experience. The company is renowned for its skills in digital, data, and operational excellence, helping businesses work better. In the Philippines, Genpact needed to process large application volumes and increase its number of yearly hires to meet growth demands. The company had to either significantly increase its recruiter headcount or shift to a more automated approach to talent acquisition to handle the increased volume.
The Challenge
Genpact, a global professional services firm with over 100,000 employees, faced the challenge of processing a large volume of job applications in the Philippines. Traditional recruitment methods, such as employee referrals, job boards, and telephonic pre-screening, were insufficient for handling the increased volume while maintaining a good candidate experience. The response time to candidates was sometimes a week or longer, especially during volume peaks, which negatively impacted the hiring conversion rate and the brand.
The Solution
To address the challenge, Genpact implemented Talkpush, an automated talent acquisition platform. Genpact ran ads on Facebook and Instagram to increase the volume of generated leads and connected all incoming leads to Talkpush in the backend. This allowed the information to be captured natively without forcing candidates to leave their favorite social media platform. Once captured in Talkpush, all leads were pre-screened natively on the platform, and recruiters were instantly connected to all qualified candidates. Unqualified leads were informed in real-time and could be re-engaged in the future. Additionally, Genpact implemented a footfall tracker for walk-in applications, efficiently capturing them in Talkpush via a QR code. Applicants who physically visited Genpact’s offices scanned these QR codes, which sent them to a form they could complete via web or messaging. This automation allowed Genpact to double its hiring volume without adding to its hiring team's headcount, automating repetitive recruitment activities and refocusing recruiters on the high-touch stage of the hiring process.
Operational Impact
Quantitative Benefit
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